Senior Product Manager – Growth

Novo

Senior Product Manager leading growth initiatives for a fintech startup. Developing strategies to acquire and retain small businesses with a focus on data-driven growth.

Posted 6/10/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a growth product strategy aligned with Novo's mission
Serve as a key strategic partner to the executive, product, and growth marketing teams
Translate high-level company objectives into a prioritized growth roadmap
Own the full growth funnel across acquisition, activation, conversion, monetization, and retention
Design, run, and scale a rigorous A/B testing and experimentation program
Improve conversion rate across the marketing site and onboarding
Drive retention and stickiness by increasing the number of Novo products each customer uses
Use AI to multiply experimentation throughput
Partner with Product and Engineering to set targets and track KPIs
Monitor key growth metrics daily

Requirements

What you’ll need

10+ years of progressive experience in growth, product, or growth marketing
Demonstrable experience building and scaling growth and experimentation functions
Strong understanding of growth fundamentals across the full funnel
Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis
Experience using AI to accelerate experimentation, content, and analysis
Proven ability to partner with and influence product and engineering teams
Strong analytical and problem-solving skills
Familiarity with modern discovery and awareness channels
Bachelor's degree required

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingexperimentationpersonalizationcohort-based analysisgrowth strategyconversion rate optimizationgrowth funnel managementAI utilization in experimentationKPI trackingdata analysis

Soft Skills

strategic partnershipanalytical skillsproblem-solvinginfluencecommunicationcollaborationleadershiporganizational skillsprioritizationcreativity

Certifications

Bachelor's degree