Vice President, Marketing

Novo

Marketing leader overseeing brand and growth strategy for fintech startup. Leading high-performing marketing teams and collaborating across functions while leveraging data and AI tools.

Posted 6/10/2026full-timeNew York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute overall marketing strategy
Own the full funnel across paid, owned, and earned channels
Serve as strategic partner to the executive team
Lead and mentor a high-performing marketing organization
Define and steward Novo's brand and positioning
Own customer acquisition across performance marketing channels
Define how AI scales Novo's marketing engine
Partner closely with Product for new products and features
Own marketing metrics and continuously improve performance
Contribute to strategic planning and manage marketing budget

Requirements

What you’ll need

12–18+ years of progressive experience in marketing
At least 3–5 years in a senior marketing leadership role (preferably in fintech, financial services, or high-growth consumer/SMB technology)
Demonstrable track record of building and scaling brand and performance marketing functions
Strong command of both brand-building and data-driven growth marketing
Experience defining AI-driven marketing strategy
Proven ability to lead and motivate cross-functional teams
Experience partnering with Product, Data, Compliance, and external agencies/partners
Strong analytical and creative judgment

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyperformance marketingbrand-buildingdata-driven growth marketingAI-driven marketing strategycustomer acquisitionmarketing metricsstrategic planningmarketing budget management

Soft Skills

leadershipmentoringstrategic partnershipanalytical judgmentcreative judgmentteam motivationcross-functional collaboration