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Multichannel Engagement Manager
Novo NordiskMultichannel Engagement Manager driving digital transformation for healthcare engagement at Novo Nordisk. Leading omnichannel strategies and enhancing customer experience through innovative digital solutions.
About the role
Key responsibilities & impact- Lead HCP omnichannel strategy and execution across physical, digital, remote, and AI-enabled channels.
- Drive adoption and optimization of digital rep-lead tools, HCP portals, WhatsApp engagement, webinars, and digital engagement platforms.
- Develop customer-centric engagement journeys leveraging segmentation and analytics
- Partner with cross-functional teams to deliver personalized scientific engagement and superior customer experience.
- Monitor engagement performance, derive insights, and continuously improve channel effectiveness and business outcome.
- Build organizational capabilities in omnichannel excellence, AI-powered engagement, and digital innovation.
Requirements
What you’ll need- A Bachelor's degree in Marketing, Business Administration, Life Sciences, Digital/IT, or a related field; a Master's degree (e.g. MBA, Digital Marketing, Health Sciences) is considered an advantage
- >7 years of experience in Pharmaceutical, Healthcare, MedTech, or Digital Health organizations, with demonstrated success in Customer Engagement, Omnichannel, Commercial Excellence, Digital Transformation, or related functions.
- Experience in HCP-focused digital initiatives will be an advantage
- Strong passion for digital engagement, with a finger on the pulse of current new technologies to engage with customer in healthcare
- Excellent communication and organisational skills, with the ability to manage multiple priorities in a fast-paced environment
- Highly collaborative and commercially minded spirit.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital EngagementSegmentationAnalyticsCustomer-Centric EngagementPerformance Monitoring
Soft Skills
Excellent CommunicationOrganizational SkillsCollaborationCommercial Mindset
Certifications
Bachelor's Degree in MarketingMaster's Degree (e.g. MBA, Digital Marketing, Health Sciences)