Novo Nordisk

Senior Manager, Healthcare Professional Marketing

Novo Nordisk

full-time

Posted on:

Location Type: Office

Location: Taipei • Taiwan

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Job Level

Senior

About the role

  • Lead the development of lifecycle strategies for Obesity, Diabetes, and Rare Disease portfolios
  • Pivot strategies between driving volume in Mass Metabolic markets and shortening the Diagnostic Journey in Rare Disease niche markets
  • Translate competitive intelligence and patient behavior data into actionable plans that reflect Taiwan's evolving healthcare landscape
  • Design "patient-aware" medical strategies, ensuring clinical value propositions reflect real-world patient emotional drivers
  • Partner with the Consumer Marketing Team to synchronize medical campaigns with consumer initiatives, creating a seamless doctor-patient dialogue
  • Drive initiatives to eliminate obesity/diabetes stigma, fostering a collaborative environment where HCPs and patients share treatment goals
  • Foster a high-performance culture that treats "Consumer Mindset" as a core competency for next-generation pharma marketers
  • Mentor Product Managers to think beyond traditional medical channels, encouraging collaboration with digital, social, and consumer-facing functions
  • Oversee the alignment of medical education with digital O2O mechanisms, ensuring HCPs are equipped for today's consultations
  • Implement data-driven marketing to optimize reach and ROI
  • Partner with the Consumer team to leverage digital/influencer platforms to amplify medical messaging in accessible, patient-friendly formats
  • Strategically allocate marketing budgets across the portfolio to maximize commercial impact and patient reach
  • Collaborate with Market Access to support pricing and reimbursement strategies
  • Ensure all marketing innovations and tactical executions adhere strictly to internal policies and external regulatory requirements

Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field
  • Master of Science or MBA will be a plus
  • Fluent in Mandarin/English communication
  • 10+ years in pharma marketing, including 3+ years in people management; track record in Diabetes, Obesity, self-pay product is a plus
  • A visionary leader who recognizes the Patient as the decision-maker and can lead an HCP team through this strategic paradigm shift
  • Experience with omnichannel marketing tools, patient analytics, and agency/vendor management
  • Excellent communication, stakeholder engagement, and cross-functional collaboration skills
  • Strategic & patient-centric mindset
  • Cross-functional leadership & collaboration
  • Digital fluency & execution excellence
  • Agile mindset and adapt to changes swiftly
Benefits
  • professional development
  • inclusive recruitment process
  • equality of opportunity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
pharma marketingpatient analyticsomnichannel marketingdata-driven marketingmarketing budget allocationstrategic marketingdigital marketingconsumer marketingmedical education alignmentcompetitive intelligence
Soft skills
leadershipcommunicationstakeholder engagementcross-functional collaborationstrategic mindsetpatient-centric mindsetcollaborationmentoringhigh-performance cultureadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Life SciencesMaster of ScienceMBA