Novo Nordisk

Brand Strategy Lead

Novo Nordisk

full-time

Posted on:

Location Type: Office

Location: Plainsboro • New Jersey • United States

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Salary

💰 $148,290 - $259,510 per year

Job Level

Senior

About the role

  • Defines the overarching portfolio and brand objectives and activation / experience strategy including prioritization of business needs and market opportunities over the short- and long-term horizons
  • Must develop brand objectives in the context of the overall portfolio strategy for the TA
  • Understands the definition of the market and develops accurate sales projections/forecasts
  • Prioritizes phasing of objectives based on engagement objectives and sales forecasts
  • Lead the development and execution of annual and long-term brand planning
  • Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies
  • Translate unmet market needs into actionable brand opportunities
  • Lead the development of the go-to-market strategy, inclusive of new indications
  • Partner with cross-functional teams to ensure integrated launch readiness and plans
  • Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption
  • Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
  • Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs
  • Act as a liaison between global and in-market teams to ensure brand consistency and agility in response to market dynamics
  • Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization
  • Analyze brand performance and KPIs
  • Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI
  • Oversee agency and vendor relationships to deliver high-quality, on-time, and on-budget deliverables

Requirements

  • Requires a Bachelor’s degree; Master’s degree preferred
  • 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
  • Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes
  • Experience with product launches and lifecycle management
  • In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred
  • Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required
  • Ability to manage complexity, including the leadership of work across competing priorities
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
  • Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
  • Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
  • Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
  • Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives
  • Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
  • Experience with management of outside agencies
  • Excellent leadership and team management skills, with the ability to inspire and motivate others
Benefits
  • medical, dental and vision coverage
  • life insurance
  • disability insurance
  • 401(k) savings plan
  • flexible spending accounts
  • employee assistance program
  • tuition reimbursement program
  • voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance
  • time off pursuant to its sick time policy
  • flex-able vacation policy
  • parental leave policy

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementmarket researchsales forecastinggo-to-market strategyKPI definitionbudget managementproduct launcheslifecycle managementanalytical skillsstrategic thinking
Soft skills
leadershipcommunicationstakeholder managementorganizational skillsstrategic mindsetresults drivenattention to detailcollaborationinfluenceempathy
Certifications
Bachelor's degreeMaster's degree