CRM & Data Insight Specialist
Novo Nordisk
full-time
Posted on:
Location Type: Office
Location: Zagreb • 🇭🇷 Croatia
Visit company websiteJob Level
JuniorMid-Level
About the role
- Own CRM tools and leverage data-driven insights to inform customer segmentation, customer engagement strategies, and marketing performance optimization across cardiometabolic therapy areas.
- Translate data into actionable recommendations that improve HCPs and patients engagement, support launches and local brand strategies, and measure the commercial impact of marketing initiatives.
- Lead CRM planning and execution for cardiometabolic brands, including campaign setup, segmentation, personalization, and performance tracking.
- Use dashboards and create reports that provide clear, actionable insights on marketing performance, customer behaviour and campaign ROI.
- Analyze customer and market data (commercial, promotional, and real-world) to identify trends, opportunities and areas for optimization.
- Collaborate closely with peers from Marketing, Sales and Medical Affairs to align CRM activities with brand strategy and local needs.
- Manage CRM data quality, consent/opt-in processes and ensure data usage complies with internal policies and local regulations (e.g., GDPR).
- Co-create customer journeys for HCPs and other stakeholders, ensuring messages are tailored, compliant and timed to maximize engagement.
- Provide relevant trainings, guidances and updates to cross-functional stakeholders on CRM tools, data dashboards and best practices.
Requirements
- University degree in Marketing, Data Science, Business, Life Sciences or a related field.
- Minimum 2 years of experience working with CRM, marketing analytics or data insights in the pharmaceutical or healthcare industry (or closely related field).
- Hands-on experience with CRM platforms and marketing automation tools; familiarity with customer segmentation and journey orchestration.
- Strong analytical skills and experience with reporting/data visualization tools (e.g. Power BI, Excel) and solid understanding of customer-centric marketing, segmentation and measurement frameworks.
- Excellent written and verbal communication skills in Croatian and English (written and spoken).
- Comfortable with a fast-paced environment and a proactive approach to problem-solving.
- High ethical standards, attention to detail and ability to operate within regulatory and compliance frameworks.
Benefits
- Professional development opportunities and exposure to cross-functional projects at the affiliate level.
- Competitive benefits package and supportive, collaborative culture.
- A purpose-driven role contributing to better outcomes for people living with cardiometabolic diseases.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMmarketing analyticsdata insightscustomer segmentationjourney orchestrationreportingdata visualizationcustomer-centric marketingsegmentation frameworksmeasurement frameworks
Soft skills
analytical skillswritten communicationverbal communicationproblem-solvingattention to detailproactive approachcollaborationtrainingguidancecompliance awareness