CRM & Email Marketing Manager

November - Vorsorge & Bestattungen

CRM & E-Mail Marketing Manager responsible for enhancing marketing strategies for lead re-engagement within a diverse team. Focus on multi-channel campaigns including Email and SMS for a leading German online platform.

Posted 4/25/2026full-timeBerlin • 🇩🇪 GermanyJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

You are responsible for the operational and strategic development of our CRM and email marketing activities with a focus on lead reactivation and re‑engagement
You design and implement multi‑stage marketing automation campaigns across Email, SMS and WhatsApp (nurturing, onboarding, win‑back, retention) and ensure they are tracked and measurable
You create insightful reports with KPI analyses and derive concrete recommendations for action
You conduct audience and segmentation analyses to identify dormant leads and continuously refine our communication strategy
You collaborate closely with teams such as Sales, Product and Content to ensure consistent cross‑channel messaging and to optimise lead quality and timing

Requirements

What you’ll need

You have at least 2–3 years of professional experience in email marketing or CRM, ideally in a B2C environment or with consumer services
You have hands‑on experience with Salesforce Marketing Cloud (SFMC) – setting up Automations, Journey Builder, segmentation and email delivery (or very strong knowledge of a comparable enterprise tool such as HubSpot, Klaviyo or Braze)
You are proficient in multi‑channel marketing and know how to orchestrate Email, SMS and WhatsApp campaigns and build tracking‑clean workflows
You work independently, are proactive and think strategically – confident working with KPIs (OR, CTR, conversion rate, churn, attribution) and able to optimise autonomously
Your German language skills are excellent (C2) for accurate, empathetic marketing communication
Nice to have: experience in the finance or insurance sector; knowledge of HTML/CSS for template creation

Benefits

Comp & perks

Real responsibility & impact: you directly manage budgets and growth initiatives
Flexible working: remote or in our Berlin office
Flat hierarchies & fast decision‑making
Training budget for your personal and professional development
Modern tools & setup with room for new ideas and technologies (including AI in marketing)
Supportive team culture: regular team lunches, exchange and camaraderie
Benefits such as company pension scheme, snacks & drinks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingCRMmarketing automationKPI analysissegmentationSalesforce Marketing CloudJourney BuilderHTMLCSSmulti-channel marketing

Soft Skills

strategic thinkingproactiveindependent workcommunicationcollaboration