Performance Marketing Manager

November - Vorsorge & Bestattungen

Performance Marketing Manager overseeing growth through data-driven marketing campaigns for November, a top brand in Germany for end-of-life services.

Posted 4/24/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You take responsibility for our performance marketing channels (including Paid Social, Search Engine Advertising (SEA), possibly Native & other platforms)
You develop, manage and optimize data-driven campaigns across the entire funnel
You analyze KPIs such as CPL, CPA, ROAS and conversion rates — and derive concrete actions
You work closely with Sales, CRM, Content & Tech to continuously improve lead quality and optimize landing pages and user journeys
You actively contribute to the development of our marketing strategy by testing creatives, audiences & messages and by working on tracking, attribution & marketing automation

Requirements

What you’ll need

Several years of experience in Performance Marketing / Paid Acquisition (approx. 3+ years) with solid know-how in platforms such as Meta Ads, Google Ads, Native Ads (additional channels are a plus)
Strong understanding of tracking, data analysis & KPI logic, high technical affinity and a basic technical understanding of data-driven advertising and tracking systems (GA4, Google Tag Manager, etc.)
You think in hypotheses, tests and iterations — not gut feeling — and demonstrate a structured, independent way of working with a drive to push things forward
Strong analytical skills and enjoyment of data-driven, results-oriented work; ideally initial exposure to conversion optimization, landing pages or CRO
German at native level and good English

Benefits

Comp & perks

Real responsibility & impact: You directly manage budgets and growth topics
Flexible working: Remote or in-office in Berlin
Flat hierarchies & fast decision-making
Learning and development budget for your personal and professional growth
Modern tools & setup, with room for new ideas and technologies (including AI in marketing)
A supportive team culture: regular team lunches, exchange & cohesion
Benefits such as company pension plan, snacks & drinks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Performance MarketingPaid AcquisitionData AnalysisKPI LogicConversion Rate OptimizationTracking SystemsData-Driven AdvertisingCampaign ManagementA/B TestingAttribution

Soft Skills

Analytical SkillsStructured WorkingIndependent WorkingResults-OrientedHypothesis ThinkingIterative TestingCollaborationCreativityProblem SolvingCommunication