Director, Marketing Strategy – Cardiovascular Lp(a)

Novartis

Novartis cardiovascular marketing director leading Lp(a) brand strategy and integrated campaigns. Driving data-informed personalization, digital optimization, and patient engagement across US channels.

Posted 8/5/2026full-timeEast Hanover • New Jersey • 🇺🇸 United StatesLead💰 $185,500 - $344,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven marketing strategies within the cardiovascular therapeutic area, leveraging customer insights and analytics to optimize brand performance. Proven ability to lead cross-functional teams and deliver integrated marketing campaigns in highly competitive environments.

Highest-signal resume keywords

Data-Driven Campaign DevelopmentCross-Functional LeadershipTransformational LeadershipDigital Marketing StrategyCardiovascular Therapeutic Area Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData AnalyticsCustomer InsightsPerformance OptimizationBrand MarketingCampaign ManagementAgile Marketing ApproachesBudget ManagementLaunch ExperiencePersonalization at Scale

Soft Skills

Excellent Communication SkillsDetail-OrientedCollaborationTeam LeadershipAbility to Manage Multiple Tasks

Certifications & Qualifications

Bachelor's DegreeMaster of ScienceMBA

Industry Keywords

Pharmaceutical MarketingHealthcare MarketingCardiovascularConsumer/DTC CampaignsRegulatory ComplianceCompetitive AnalysisPatient ServicesBrand CommunicationsContent LabInsights & Decision Sciences

About the role

Key responsibilities & impact

Lead development and execution of the marketing strategy for a key Lp(a) cardiovascular brand
Report to the Executive Director, US Marketing Strategy within the Cardiovascular therapeutic area
Partner with Insights & Decision Sciences, HCP Marketing Strategy, and the Media Center of Excellence to translate customer insights into data-driven campaigns
Shape brand marketing strategy, experience planning, and performance optimization across channels
Partner with marketing strategists to develop an integrated brand marketing strategy and customer-insight-grounded campaigns
Establish brand-specific expertise and create engaging brand-centered experiences
Work with Customer Experience Planning and Optimization, Media COE, and Agency of Record to deliver integrated consumer/DTC campaigns
Implement digital marketing strategies aligned with brand goals and optimize digital plans
Foster a high-performing team across key functions
Deliver the patient integrated plan and define required resourcing and allocated budget
Collaborate with Novartis Patient Services, Corporate Communications, and Brand Communications
Drive creative excellence with the Content Lab and Customer Experience Planning and Optimization team

Requirements

What you’ll need

Bachelor's degree in a related field is required
At least 8 years of experience in commercial Marketing with multifunctional experience in Pharmaceutical or Healthcare preferred
At least 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale
Experience supporting high-performing brands in highly competitive categories within the US
Strong recent launch experience for blockbuster specialty treatments preferred
Transformational leadership experience to transform the business into next-generation engagement
Strong cross-functional leadership and ability to collaborate with Product, Communications, Legal, Regulatory, Compliance, and Global teams
Excellent written and oral communication skills
Ability to communicate complex ideas and information to varied audiences and stakeholders
Detail-oriented with ability to manage multiple tasks, priorities, and deadlines
Experience in highly competitive US categories
Familiarity with agile approaches to marketing strategy and execution
Experience in the cardiovascular therapeutic area preferred
Master of Science and/or MBA preferred

Benefits

Comp & perks

Performance-based cash incentive
Eligibility to be considered for annual equity awards, depending on role level
Health benefits
Life benefits
Disability benefits
401(k) with company contribution and match
Comprehensive benefits package
Generous time off package including vacation, personal days, holidays and other leaves
Remote work may be possible
Equal opportunity employer
Reasonable accommodation for individuals with disabilities