Director, Brand Lead – Duchenne Muscular Dystrophy

Novartis

Director, Marketing Strategy/Brand Lead overseeing U.S. launch for a Neuromuscular Rare Disease.

Posted 5/12/2026full-timeEast Hanover • Massachusetts, New Jersey • 🇺🇸 United StatesSenior💰 $185,500 - $344,500 per yearWebsite

About the role

Key responsibilities & impact

Lead U.S. launch strategy for a Neuromuscular Rare Disease asset
Partner across insights, customer experience, content, and media teams to translate deep human insights into integrated strategies
Drive creative excellence and campaign effectiveness by shaping brand strategy, validating messaging and concepts
Implement best in class digital marketing strategies
Foster a high performing team that proactively interfaces across key functions to achieve product strategies and objectives
Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team

Requirements

What you’ll need

Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical or healthcare preferred
Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
Transformational Leader with strategic experiences to transform the business into next generation engagement
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Detail-oriented with the ability to manage multiple tasks, priorities and deadlines.

Benefits

Comp & perks

health, life and disability benefits
401(k) with company contribution and match
generous time off package including vacation, personal days, holidays and other leaves

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdata analyticscustomer insightsbrand strategycampaign effectivenesspersonalizationcommercial marketinglaunch strategycontent strategymedia strategy

Soft Skills

transformational leadershipcross-functional leadershipcollaborationcommunicationdetail-orientedstrategic thinkingteam managementstakeholder engagementcreative excellencemulti-tasking

Certifications

Bachelor's degreeMaster of ScienceMBA