Director, Brand Lead – Neuromuscular Disease

Novartis

Director, Marketing Strategy/Brand Lead leading U.S. launch strategy for a Neuromuscular Rare Disease asset.

Posted 5/12/2026full-timeEast Hanover • Massachusetts, New Jersey • 🇺🇸 United StatesSenior💰 $185,500 - $344,500 per yearWebsite

About the role

Key responsibilities & impact

Lead U.S. launch strategy for a Neuromuscular Rare Disease asset
Partner with Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy
Establish brand strategy and create engaging brand-centered experiences
Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns
Implement best in class digital marketing strategies that align to brand goals and maximize business results
Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives

Requirements

What you’ll need

Bachelor’s degree in related field required; Master of Science and/or MBA preferred
Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical or healthcare preferred
Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
Transformational leader with strategic experiences to transform the business into next generation engagement
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Benefits

Comp & perks

health, life and disability benefits
a 401(k) with company contribution and match
a generous time off package including vacation, personal days, holidays and other leaves

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdata analyticscustomer insightsbrand strategycampaign managementproduct strategymarket launchpersonalizationcommercial marketingmulti-functional experience

Soft Skills

transformational leadershipcross-functional collaborationcommunication skillsdetail-orientedteam managementstrategic thinkingstakeholder engagementorganizational skillsproblem-solvingprioritization

Certifications

Bachelor’s degreeMaster of ScienceMBA