Executive Director, Marketing Strategy

Novartis

Lead global marketing strategy for launch brands within neuromuscular and rare diseases at Novartis. Collaborate with senior leadership to orchestrate high-impact campaigns for business objectives.

Posted 5/12/2026full-timeEast Hanover • Massachusetts, New Jersey • 🇺🇸 United StatesLead💰 $236,600 - $439,400 per yearWebsite

About the role

Key responsibilities & impact

Lead global marketing strategy for launch brands within neuromuscular and rare diseases
Serve as the single point of contact for Integrated Marketing, partnering closely with the General Manager
Drive decision‑making in close collaboration with senior leadership and Centers of Excellence
Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance
Collaborate with Product and Global teams on integrated plan and lead asset(s)

Requirements

What you’ll need

Bachelor's/undergraduate required; additional advanced education (MBA or certificates) preferred in related field
Minimum of 10 years of directly related business experience in commercial Marketing in a regulated industry with US market launch experience required; experience in pharmaceutical/healthcare preferred
5–10 years’ experience in cross-functional areas such as Marketing, Sales, Market Access, and/or Patient services.
Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory and Compliance
Track record of attracting and developing talent and building high performing teams.

Benefits

Comp & perks

health, life and disability benefits
a 401(k) with company contribution and match
generous time off package including vacation, personal days, holidays and other leaves

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybrand performance measurementdata analyticsinsights utilizationcommercial marketingmarket accesspatient servicescross-functional collaborationregulatory compliancepharmaceutical marketing

Soft Skills

leadershipcollaborationstakeholder managementteam buildingtalent developmentdecision-makingcommunicationstrategic thinkingproblem-solvingperformance optimization

Certifications

MBAmarketing certificates