Director, Integrated Field Targeting – Rare Disease

Novartis

Director driving strategic customer engagement insights and analytics for Novartis healthcare teams. Leading targeting strategies and market access opportunities using data-driven insights.

Posted 5/10/2026full-timeEast Hanover • Massachusetts, New Jersey • 🇺🇸 United StatesLead💰 $185,500 - $344,500 per yearWebsite

About the role

Key responsibilities & impact

Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams
Improve overall targeting methods by identifying and propagating the most up-to-date, effective, and efficient approaches within the team
Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, in-depth understanding of the local healthcare ecosystem, etc.
Address specific account and HCP needs while also adhering to compliance guidelines
Devise the call plan for accounts / HCP to balance workload across field force, while also catering to each account stakeholder’s unique needs and business objectives
Support quarterly targeting and field NBA review with key stakeholders
Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented
Work with Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education as well as product approval
Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, depth understanding of the local healthcare ecosystem, etc.
Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs
Work with I&A marketing analytics team to ensure NBA provides a coordinated customer experience
Coordinate targeting & NBA strategy across all field functions to drive a better customer experience
Work with AI/Data science team to develop an NBA decision engine
Develop a feedback mechanism to gather insights from the field to push for continuous improvement

Requirements

What you’ll need

Bachelor's degree in related field is required; Master of Science and/or MBA preferred
Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
Proven track record of developing and implementing strategic goals and targets for large field teams
Ability to inspire and guide cross-functional teams towards achieving strategic objectives
Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies
Experience in collaborating with senior leadership to align field goals with broader business objectives
Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals
Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management
Demonstrated ability to foster a culture of continuous improvement and data-driven decision-making
Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation

Benefits

Comp & perks

health, life and disability benefits
401(k) with company contribution and match
generous time off package including vacation, personal days, holidays and other leaves

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer prioritizationanalyticsstrategic planningdata interpretationadvanced analytics toolsNext Best Action modelsfeedback mechanismmarket dynamics analysiscompetitive landscape analysisperformance evaluation

Soft Skills

leadershipcross-functional collaborationanalytical skillscommunication skillsinterpersonal skillsstrategic objective alignmentcontinuous improvementdata-driven decision-makinginspirationguidance

Certifications

Bachelor's degreeMaster of ScienceMBA