Novakid Inc

Growth Marketer

Novakid Inc

full-time

Posted on:

Location Type: Remote

Location: Serbia

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Tech Stack

AndroidFirebaseGoiOS

About the role

  • Define & Execute the Go-To-Market Strategy
  • Shape NovaPals’ positioning and messaging for teens and parents
  • Translate product USPs (judgment-free AI, autonomy, productive screen time) into compelling narratives
  • Develop launch strategies per market (PL, CO, CL, TR, RO)
  • Identify fastest path to PMF and scalable growth
  • Build the User Acquisition Engine
  • Design and test paid acquisition strategies (Meta, TikTok, Google, App campaigns)
  • Develop ASO strategy for iOS & Android
  • Run rapid creative testing cycles
  • Optimize CPI, CAC, and activation rates
  • Work closely with performance team but own NovaPals growth roadmap
  • Drive Activation & Retention
  • Collaborate with product to improve onboarding, first-session completion, and early habit formation
  • Analyze behavioral data and identify drop-off points
  • Propose and test retention loops and gamification hooks
  • Define and track key metrics: installs, activation rate, session frequency, retention, MAU
  • Lead Experimentation & Data-Driven Growth
  • Build structured growth experimentation roadmap
  • Design A/B tests across messaging, creatives, onboarding flows
  • Own dashboards and reporting for NovaPals growth KPIs
  • Turn insights into actionable product and marketing improvements
  • Shape the Brand Narrative
  • Test angles like: “Productive screen time” “Your AI English buddy” “Practice without judgment”
  • Help define NovaPals tone of voice and identity for Gen Z
  • Explore organic loops (UGC, social content, community, referrals)

Requirements

  • 4+ years in growth marketing, performance marketing, or app marketing
  • Experience scaling a mobile app (B2C) is a strong plus
  • Strong understanding of paid acquisition and creative testing
  • Experience with app analytics tools (Firebase, Amplitude, Adjust, AppsFlyer, GA4, etc.)
  • Deep curiosity about AI products and Gen Z behavior
  • Comfortable operating in ambiguity and building from scratch
  • Strong analytical mindset, but equally strong intuition about positioning
  • Fluent English (C1+)
  • Bonus: Experience launching products in emerging markets
  • Bonus: Experience marketing to teenagers or parents
  • Bonus: Experience in EdTech or subscription apps
Benefits
  • Unlimited holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingapp marketingpaid acquisitioncreative testingA/B testinguser acquisitionapp analyticsretention strategiesgamification
Soft Skills
analytical mindsetintuitioncollaborationcreativityadaptabilitycommunicationproblem-solvingcuriosityleadershipstrategic thinking