Email Marketing Manager

Nothink

Email Marketing Manager responsible for strategy and execution of email marketing. Building customer journeys and improving email performance using analytics and automation.

Posted 7/14/2026full-timeVilnius • 🇱🇹 LithuaniaMid-LevelSenior💰 €3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Email Marketing and Lifecycle Marketing, with a strong focus on strategy, execution, and performance optimization. Proficient in managing email campaigns, segmentation strategies, and A/B testing to drive revenue and enhance customer experiences.

Highest-signal resume keywords

Email MarketingLifecycle MarketingKlaviyoA/B TestingCustomer Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementLifecycle Flow OptimizationEmail Deliverability ManagementAnalytical SkillsDirect-Response Copywriting

Soft Skills

Proactive MindsetOwnership-Driven

Tools & Technologies

AI ToolsEmail Automation Tools

Industry Keywords

CRM MarketingSubscription-Based BusinessEmail Revenue AnalysisCustomer Insights

About the role

Key responsibilities & impact

Own the entire email marketing channel from strategy to execution;
Plan, write, build, QA, launch, and optimize email campaigns;
Build and optimize lifecycle flows, including welcome, abandoned checkout, post-purchase, churn save, refund deflection, and win-back journey;
Develop segmentation strategies across a subscriber database to deliver personalized customer experiences;
Own email deliverability, domain reputation, complaint rates, and list hygiene;
Build and continuously improve the A/B testing program across campaigns, customer journeys, messaging, and offers;
Monitor email revenue, analyze campaign performance, and provide weekly business insights;
Work closely with Media Buying and Creative teams by sharing customer and campaign insights that improve creative angles and overall marketing performance;
Continuously identify opportunities to improve email performance through testing, automation, AI tools, and industry best practices.

Requirements

What you’ll need

3+ years of experience in Email Marketing, Lifecycle Marketing, CRM Marketing, or a similar role.
Hands-on experience managing email marketing for a subscription-based business.
Strong experience with Klaviyo.
Proven ability to write high-converting direct-response email copy in English.
Experience building customer segmentation strategies and automated lifecycle journeys.
Experience planning and executing A/B testing programs to continuously improve performance.
Strong analytical skills with the ability to explain why revenue changed and translate insights into actionable improvements.
A proactive, ownership-driven mindset with the ability to manage the entire email marketing function independently.
Professional proficiency in English and Lithuanian.

Benefits

Comp & perks

Growth opportunities: We scale fast, so growth is naturally expected from both sides.
Hybrid work model: We allow flexibility - work from home or join us at the office.
Winter out: We allow everyone to spend several winter months where the sun is shining to keep morale high.
Workations and hangouts: We've tried it, loved it, and made it part of our culture.
Pet-friendly office with free lunch: Don't want to cook? Come to the office for work and have lunch with others.