Regional Sales Manager – Premium Beverage

Notch Brewing

Regional Sales Manager leading all supplier-side sales for Premium Beverage. Responsible for developing relationships and strategies to drive growth and market share in assigned territory.

Posted 7/28/2026full-timeVirginia Beach • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in beverage-alcohol sales with a strong understanding of the three-tier distribution system and effective territory management. Capable of developing strategic business plans and executing promotional programming while fostering relationships with key accounts and stakeholders.

Highest-signal resume keywords

Beverage-Alcohol Sales ExperienceThree-Tier Distribution System KnowledgeChain Retail ExecutionOrganizational SkillsMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Growth StrategiesInventory ManagementDepletion AnalysisPromotional ProgrammingAccount Performance Reporting

Soft Skills

Interpersonal SkillsCommunication SkillsProblem-Solving SkillsTeam-Building SkillsTime Management Skills

Tools & Technologies

CRM SystemsMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OneNote

Certifications & Qualifications

High School DiplomaGEDValid Driver’s License

Industry Keywords

On-Premise ChannelsOff-Premise ChannelsDistributor RelationshipsRetail RepresentativesPromotional Events

About the role

Key responsibilities & impact

Own all supplier-side business activities within the assigned territory.
Develop annual territory business plans and quarterly execution strategies.
Identify opportunities to grow sales, distribution, visibility, and profitability.
Serve as the primary supplier contact for the assigned wholesaler.
Develop strong relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives.
Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution.
Participate in quarterly business reviews and maintain clear accountability for agreed-upon objectives.
Conduct regular ride-alongs with distributor on-premise representatives and managers.
Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts.
Secure new draft and package placements; support permanent menu features.
Coordinate tap takeovers, beer dinners, staff education, sampling events, seasonal promotions, and limited-release launches.
Work closely with distributor chain managers, key account teams, and retail representatives.
Ensure proper execution of grocery resets, shelf placement, cold-box placement, displays, endcaps, stack displays, feature pricing, point-of-sale materials, seasonal promotions, and approved chain programming.
Manage execution across all authorized chain accounts.

Requirements

What you’ll need

More than 4 years of beverage-alcohol sales experience, preferably in beer.
High School Diploma or GED.
Strong understanding of the three-tier distribution system.
Experience working across both on-premise and off-premise channels.
Working knowledge of chain retail execution, resets, authorizations, displays, and promotional programming.
Ability to interpret depletion, inventory, sales, and account-performance reports.
Very strong organizational, communication, interpersonal, and team-building skills.
Proven problem-solving skills and ability to hold partners accountable while maintaining productive relationships.
Self-starter with a proactive, open-minded, and positive approach.
Ability to successfully motivate, educate, and coach others without direct supervisory authority.
Highly effective multi-tasker with strong time and territory-management skills.
Competent in Microsoft Office, including Word, Excel, PowerPoint, and OneNote, and comfortable using CRM systems.
Valid driver’s license and acceptable driving record.

Benefits

Comp & perks

A vehicle stipend will be provided monthly.