Strategy

• Develop and implement a comprehensive retention strategy focused on automated, trigger-based customer communications via email, SMS, and push channels
• Lead, mentor, and motivate a high-performing CRM team
• Drive database growth and enrich data quality for effective customer segmentation
• Collaborate with Acquisition and Brand Marketing teams to align retention initiatives
• Partner with Trade and E-commerce teams to develop transactional triggers
• Lead and develop the 'NOTHS & More' loyalty scheme
• Build strategies to improve app engagement
• Own relationship with CRM platform (Ometria) to ensure strategy evolution

Retention Strategy Manager

Feature Strategy Lead

Senior Manager, MCS Strategic Initiatives

Social Strategy Director

Strategy Consultant

Responsable Stratégie et relation Clients