Not On The High Street

Strategy

• Develop and implement a comprehensive retention strategy focused on automated, trigger-based customer communications via email, SMS, and push channels
• Lead, mentor, and motivate a high-performing CRM team
• Drive database growth and enrich data quality for effective customer segmentation
• Collaborate with Acquisition and Brand Marketing teams to align retention initiatives
• Partner with Trade and E-commerce teams to develop transactional triggers
• Lead and develop the 'NOTHS & More' loyalty scheme
• Build strategies to improve app engagement
• Own relationship with CRM platform (Ometria) to ensure strategy evolution

Retention Strategy Manager