Northern Trust

Marketing Lead

Northern Trust

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $114,700 - $194,900 per year

Job Level

Senior

About the role

  • Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals
  • Collaborates closely with the GFO executive team and the GFO sales leadership to provide marketing insights and strategies based upon results and new opportunities
  • Directs marketing activities including sponsorships, events and strategic philanthropy programs
  • Ensures activities align with overall strategy and follow best practices
  • Manages content strategy and communications for GFO, working across teams to develop materials and manage the development process
  • Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points
  • Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations
  • Assumes accountability for closely managing the GFO marketing budget and all KPI tracking and reporting across events, content, and lead generation programs

Requirements

  • 10-15 years of marketing experience, including financial services experience
  • Experience working with Ultra High Net Worth Families or Family Offices is preferred
  • Knowledge of business strategy development is necessary to provide long term planning and to manage the profitability/performance of a major business segment
  • Ability to work closely with Leadership and direct marketing activities working across multiple teams
  • Knowledge of financial industry products and services and marketing concepts
  • Analytical skills to oversee performance measurement, tracking and reporting and budget management
  • Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships
  • Understand best practices and performance management for digital channels as well as purpose and function of the Martech stack
  • Solid project management, organizational and multi-tasking skills
  • Writing and editing skills
  • Strong interpersonal skills
  • A College degree and/or relevant proven work experience is required
Benefits
  • retirement benefits (401k and pension)
  • health and welfare benefits (medical, dental, vision, spending accounts and disability)
  • paid time off
  • parental and caregiver leave
  • life & accident insurance
  • discretionary bonus program that may include an equity component
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycontent strategydigital marketingperformance measurementbudget managementevent planninglead generationKPI trackingbusiness strategy developmentwriting and editing
Soft Skills
analytical skillsnegotiation skillsproject managementorganizational skillsmulti-tasking skillsinterpersonal skillscollaborationcommunicationleadershipstrategic thinking