Marketing Lead

Northern Trust

Leading global marketing strategy for Northern Trust's Global Family Offices. Collaborating with executives to deliver marketing insights and overseeing digital marketing activities.

Posted 4/15/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $114,700 - $194,900 per yearWebsite

About the role

Key responsibilities & impact

Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals
Collaborates closely with the GFO executive team and the GFO sales leadership to provide marketing insights and strategies based upon results and new opportunities
Directs marketing activities including sponsorships, events and strategic philanthropy programs
Ensures activities align with overall strategy and follow best practices
Manages content strategy and communications for GFO, working across teams to develop materials and manage the development process
Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points
Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations
Assumes accountability for closely managing the GFO marketing budget and all KPI tracking and reporting across events, content, and lead generation programs

Requirements

What you’ll need

10-15 years of marketing experience, including financial services experience
Experience working with Ultra High Net Worth Families or Family Offices is preferred
Knowledge of business strategy development is necessary to provide long term planning and to manage the profitability/performance of a major business segment
Ability to work closely with Leadership and direct marketing activities working across multiple teams
Knowledge of financial industry products and services and marketing concepts
Analytical skills to oversee performance measurement, tracking and reporting and budget management
Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships
Understand best practices and performance management for digital channels as well as purpose and function of the Martech stack
Solid project management, organizational and multi-tasking skills
Writing and editing skills
Strong interpersonal skills
A College degree and/or relevant proven work experience is required

Benefits

Comp & perks

retirement benefits (401k and pension)
health and welfare benefits (medical, dental, vision, spending accounts and disability)
paid time off
parental and caregiver leave
life & accident insurance
discretionary bonus program that may include an equity component

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycontent strategydigital marketingperformance measurementbudget managementevent planninglead generationKPI trackingbusiness strategy developmentwriting and editing

Soft Skills

analytical skillsnegotiation skillsproject managementorganizational skillsmulti-tasking skillsinterpersonal skillscollaborationcommunicationleadershipstrategic thinking