GFO Marketing Lead

Northern Trust

. Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) .

Posted 3/31/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $114,700 - $194,900 per yearWebsite

About the role

Key responsibilities & impact

Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO)
Collaborates closely with the GFO executive team and sales leadership to provide marketing insights and strategies
Directs marketing activities including sponsorships, events and strategic philanthropy programs
Ensures activities align with overall strategy and follow best practices
Manages content strategy and communications for GFO
Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points
Employs a digital-first mindset and oversees digital marketing activities for GFO
Assumes accountability for managing the GFO marketing budget and all KPI tracking and reporting

Requirements

What you’ll need

10-15 years of marketing experience, including financial services experience
Experience working with Ultra High Net Worth Families or Family Offices is preferred
Knowledge of business strategy development
Ability to work closely with Leadership and direct marketing activities across multiple teams
Knowledge of financial industry products and services and marketing concepts
Analytical skills to oversee performance measurement, tracking and reporting and budget management
Negotiation skills to facilitate strategic benefits with external partners/vendors
Understand best practices and performance management for digital channels
Solid project management, organizational and multi-tasking skills
Writing and editing skills
Strong interpersonal skills
A College degree and/or relevant proven work experience is required

Benefits

Comp & perks

Comprehensive benefits package including retirement benefits (401k and pension)
Health and welfare benefits (medical, dental, vision, spending accounts and disability)
Paid time off
Parental and caregiver leave
Life & accident insurance
Other voluntary and well-being benefits
Discretionary bonus program that may include an equity component

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcontent strategyperformance measurementbudget managementmarketing collateral developmentevent managementsocial media content creationKPI trackingbusiness strategy developmentfinancial industry products knowledge

Soft Skills

analytical skillsnegotiation skillsproject managementorganizational skillsmulti-tasking skillswriting skillsediting skillsinterpersonal skillscollaborationleadership