GFO Marketing Lead
Northern Trust
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • United States
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Salary
💰 $114,700 - $194,900 per year
Job Level
About the role
- Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO)
- Collaborates closely with the GFO executive team and sales leadership to provide marketing insights and strategies
- Directs marketing activities including sponsorships, events and strategic philanthropy programs
- Ensures activities align with overall strategy and follow best practices
- Manages content strategy and communications for GFO
- Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points
- Employs a digital-first mindset and oversees digital marketing activities for GFO
- Assumes accountability for managing the GFO marketing budget and all KPI tracking and reporting
Requirements
- 10-15 years of marketing experience, including financial services experience
- Experience working with Ultra High Net Worth Families or Family Offices is preferred
- Knowledge of business strategy development
- Ability to work closely with Leadership and direct marketing activities across multiple teams
- Knowledge of financial industry products and services and marketing concepts
- Analytical skills to oversee performance measurement, tracking and reporting and budget management
- Negotiation skills to facilitate strategic benefits with external partners/vendors
- Understand best practices and performance management for digital channels
- Solid project management, organizational and multi-tasking skills
- Writing and editing skills
- Strong interpersonal skills
- A College degree and/or relevant proven work experience is required
Benefits
- Comprehensive benefits package including retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent strategyperformance measurementbudget managementmarketing collateral developmentevent managementsocial media content creationKPI trackingbusiness strategy developmentfinancial industry products knowledge
Soft Skills
analytical skillsnegotiation skillsproject managementorganizational skillsmulti-tasking skillswriting skillsediting skillsinterpersonal skillscollaborationleadership