Email Marketing Manager

• Migration Leadership
• Build platform migration plans, including milestones, timelines, risks, and dependencies
• Lead migration of historical performance data, templates, automations, and subscriber data from Salesforce Marketing Cloud to Klaviyo
• Data preparation and migration, including gathering, cleansing, and organizing subscriber data to export and then import into Klaviyo
• Define, optimize and recreate audience segments as required
• Klaviyo Account Setup
• Configure Klaviyo integrations with eCommerce platforms and other third-party tools (e.g. SFCC, Adobe Commerce, Shopify, Meta, Google, Yotpo, Smile.io , etc.)
• Configure core account settings such as UTM/link tracking, smart sending, and consent defaults (single/double opt-in)
• Set user roles and permissions and access controls, establish naming/tagging conventions, and reporting dashboards
• Create and configure forms/pop-ups, including mapping fields to properties, setting form display rules, consent language, double opt-in, and routing to the right lists/segments
• Compliance, Deliverability, and Warming
• Consult clients on compliance with CASL, CAN-SPAM, and GDPR (consent capture, preferences, suppression)
• Set up the chosen sending domain for email authentication, and configure authentication settings (SPF, DKIM, DMARC)
• Develop comprehensive IP/domain warming plans, including success metrics and audience targeting
• Implement list hygiene standards and monitoring for complaint bounce, spam complaint, and unsubscribe rate thresholds
• Campaigns & Automation
• Own end-to-end production of Klaviyo campaigns and flows, including copywriting, flow and campaign setup, QA, and pre-deployment testing to ensure flawless execution
• Develop targeting and content strategies, including advanced segmentation, audience rotation mapping, and automation triggers and targeting
• Design and execute A/B tests on subject lines, content, and send times to improve performance
• Monitor performance metrics and provide actionable insights for campaign optimization
• Strategy & Client Collaboration
• Serve as a client-facing consultant, collaborating directly with the client’s marketing, CRM, and technical teams to gather requirements, and provide ongoing strategic guidance, reports on progress, and maintain alignment throughout the migration process
• Collaborate with marketing and CRM teams to align channel strategies with business goals
• Advise on best practices across multiple marketing platforms (SFMC, Pardot, Braze, HubSpot)
• KPI definition and reporting framework setup

Email Marketing Specialist, CRM Contractor

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Email Marketing Strategist

Email Marketing Lead