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Marketing Specialist
North West Rubber GroupMarketing Specialist at North West Rubber managing trade shows and marketing campaigns. Collaborating with sales teams to enhance brand growth and customer engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns, managing social media content, and conducting market analysis. Proficient in project management and collaboration across cross-functional teams to drive marketing initiatives and brand experiences.
Highest-signal resume keywords
Integrated Marketing CampaignsProject ManagementSocial Media ManagementMarket AnalysisMarketing Fundamentals
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingProduct MarketingBudget PlanningCompetitive BenchmarkingSales Collateral DevelopmentESG InitiativesGo-To-Market Strategies
Soft Skills
Organizational SkillsDetail-OrientedInterpersonal CommunicationCollaborationPresentation Skills
Tools & Technologies
Microsoft Office SuiteSmartsheetAdobe Creative SuiteHootsuiteSprout Social
Industry Keywords
Trade ShowsMarketing BudgetsCustomer TestimonialsBrand Experiences
About the role
Key responsibilities & impact- Lead the planning and execution of trade shows in collaboration with the Marketing and Sales teams.
- Support the planning and tracking of marketing budgets, process invoices, and assist with monthly reporting.
- Own the social media content calendar and execution across multiple brands and platforms.
- Support the planning, execution, and optimization of integrated marketing campaigns.
- Develop and maintain sales collateral, case studies, customer testimonials, and other marketing assets.
- Coordinate with internal teams and external agencies to maintain website content.
- Conduct competitive benchmarking, pricing analysis, and market insights to guide decision-making.
- Support the planning and communication of NWR's ESG initiatives.
Requirements
What you’ll need- 1–3 years of experience in marketing, product marketing, or a related field.
- Bachelor's degree in Business, Marketing, Communications, or a related discipline.
- Strong understanding of marketing fundamentals and go-to-market strategies.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Detail-oriented with exceptional planning, follow-through, and execution skills.
- Strong written, verbal, presentation, and interpersonal communication skills.
- Ability to collaborate effectively across cross-functional teams and build relationships at all levels of the organization.
- Passion for marketing, innovation, and creating meaningful brand experiences.
- Proficient in Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Smartsheet.
- Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) is an asset.
- Experience with Hootsuite, Sprout Social, or other social media management platforms is an asset.
Benefits
Comp & perks- Flexible work arrangements