Strategic Marketing Programs Manager

Noria Corporation

Strategic Marketing Programs Manager driving key marketing programs and partnerships at AssetWatch. Collaborating with marketing leadership and executing campaigns to boost engagement and revenue.

Posted 5/28/2026full-timeRemote • New York, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and execute key strategic media and partner programs
Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
Standardize processes that improve consistency, predictability, and scalability of partner-led motions
Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
Evaluate event performance and contribute to recommendations for future investments
Help shape campaign briefs, partner messaging, and promotional plans
Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
Ensure messaging is clear, concise, and tailored to partner audiences
Adapt messaging in real time during partner conversations and campaign execution
Identify and coordinate with industry voices, creators, and external partners
Assist in briefing, content development, and campaign execution for influencer initiatives
Manage timelines, publishing schedules, and campaign tracking
Collaborate with leadership to evolve and scale the program over time
Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
Own follow-through on partner deliverables, timelines, and reporting
Contribute to partner reviews and internal updates with clear insights and recommendations
Continuously optimize programs based on performance data and feedback

Requirements

What you’ll need

3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
Proven ability to own and execute marketing programs tied to pipeline goals
Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
Experience executing events, webinars, and co-marketing campaigns
Solid content instincts—able to contribute to messaging, briefs, and campaign development
Comfortable working in a fast-moving, evolving environment with shifting priorities
Strong executive presence with experience influencing senior stakeholders internally and externally
Program-building mindset with experience developing repeatable frameworks and scalable processes
Ownership mentality with a bias toward action, accountability, and results

Benefits

Comp & perks

Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingpartner marketingaccount managementfield marketingdemand generationproject managementevent executionco-marketing campaignscontent developmentcampaign tracking

Soft Skills

strong communication skillsrelationship managementexecutive presenceadaptabilityownership mentalitycollaborationinfluencing skillsproject prioritizationstrategic thinkingproblem-solving