Copy Principal

Nordstrom

Copy Principal shaping Nordstrom Rack’s brand voice across campaigns, social, and short-form video. Leading creative direction, mentoring, and AI-enabled copy systems for fashion retail.

Posted 8/19/2026full-timeSeattle • Washington • 🇺🇸 United StatesLead💰 $93,500 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand copywriting with a strong focus on storytelling, messaging strategy, and the integration of AI and automation in copy workflows. Proven ability to lead teams, collaborate across functions, and refine messaging through data-driven insights.

Highest-signal resume keywords

Brand CopywritingMessaging StrategyAI IntegrationSocial Media Content CreationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingScript WritingContent StrategyEditingPresentation Skills

Soft Skills

CollaborationMentoringFeedback ProvisionInfluencing

Tools & Technologies

Automation ToolsQA SystemsCopy Systems

Industry Keywords

RetailFashionLifestyleBrand VoiceCampaign Work

About the role

Key responsibilities & impact

Define, evolve, and steward Rack’s brand voice across channels and campaigns
Build and maintain scalable copy systems, playbooks, prompt libraries, and QA systems
Lead messaging strategy and storytelling for key brand moments and campaigns
Translate business, marketing, and merchandising goals into customer-facing copy
Write and shape scripts, hooks, and captions for mid-funnel video and social-first content
Partner with Video and Social/Influencer teams from concept through execution
Guide copy direction and provide actionable feedback across core workstreams
Drive alignment, set direction, mentor writers and editors, and foster collaboration
Lead adoption of AI and automation for high-volume, lower-complexity copy work
Decide what gets automated versus what stays human while preserving brand voice
Partner with Design, Video, Marketing, and Program Management on automation strategy
Use data, testing, and social/video insights to refine messaging and improve performance

Requirements

What you’ll need

6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
Strong portfolio demonstrating voice, campaign work, and systems thinking
Ability to learn and apply a structured brand voice system quickly and consistently
Experience writing for social and short-form video, including scripts, captions, and hooks
Experience leading messaging strategy across multiple channels
Proven ability to guide teams and influence cross-functional partners
Hands-on experience integrating AI or automation into a copywriting workflow
Excellent writing, editing, and presentation skills
Must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week

Benefits

Comp & perks

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
Performance-based incentives/bonuses may be eligible
401k
PTO accruals
Holidays