Manager, Marketing Channel Analytics

Nordstrom

Marketing analytics manager optimizing Nordstrom’s fashion retail investments through marketing mix modeling. Leading analysts and translating statistical insights into enterprise budget decisions.

Posted 8/17/2026full-timeSeattle • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $166,000 - $258,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketing Analytics, including Marketing Mix Modeling, advanced statistical techniques, and data-driven decision-making. Proven ability to lead teams, communicate insights effectively, and optimize marketing investments for business impact.

Highest-signal resume keywords

Marketing Mix ModelingSQL ProgrammingData Visualization (Tableau, Looker)Statistical TechniquesLeadership and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ScienceAnalyticsStatistical Programming (R, Python)Data CleansingAttribution ModelingIncrementality TestingScenario AnalysisSensitivity AnalysisBigQueryAmazon Redshift

Soft Skills

Clear CommunicationStorytellingProject ManagementTeam LeadershipStakeholder Collaboration

Tools & Technologies

TableauLookerOracleTeradata

Industry Keywords

RetailE-commerceOmnichannel Business ModelsMarketing MeasurementData Analysis

Tech Stack

Tools & technologies

Amazon RedshiftBigQueryOraclePythonSQLTableau

About the role

Key responsibilities & impact

Lead a team of up to four analysts and data scientists within the Nordstrom Marketing Analytics team
Support foundational marketing measurement tools, frameworks, models, and attribution
Own Nordstrom’s Marketing Mix Modeling, including model refits and validations
Incorporate incrementality tests, geo-experiments, and attribution data to improve model performance
Diagnose and resolve adstock decay, multicollinearity, and channel saturation challenges
Optimize marketing investment toward ROAS, LTV:CAC, and customer targets
Communicate analytical insights through clear storytelling to audiences with varied technical expertise
Manage projects across competing priorities and maximize business impact
Partner with stakeholders to define success and develop measurement frameworks
Conduct scenario and sensitivity analyses to stress-test marketing plans and recommend budget optimization
Present results to stakeholders and guide effective use of insights
Compile, cleanse, and analyze data to drive actionable business outcomes
Apply advanced analytical and statistical practices to create actionable insights
Deliver solutions and recommendations independently and collaboratively with team members and business partners
Set organizational vision and support strategies while building strong, effective, self-directed teams

Requirements

What you’ll need

Bachelor’s degree in mathematics, statistics, computer science, economics, operations research, or a quantitative field, or equivalent experience
4+ years of hands-on professional experience in Data Science and Analytics, focused on Marketing and Media Channel Analytics
3–5 years of strong coding skills in at least one statistical or programming language, such as SQL, R, or Python
3+ years of experience with advanced BI visualization; Tableau or Looker preferred
Fluency with descriptive and inferential statistical techniques, including experimental design (DOE) concepts and application
Proficiency in statistical techniques and selecting their appropriate application
Proficiency extracting large datasets from relational databases using SQL
BigQuery, Amazon Redshift, Oracle, or Teradata preferred
Prior experience supporting teams of data analysts and/or data scientists
Background in retail, e-commerce, or omnichannel business models
Proven leadership and management skills
Ability to compile, cleanse, and analyze data
Ability to communicate insights clearly to audiences with mixed technical expertise

Benefits

Comp & perks

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
Performance-based incentives/bonuses may be available
401k
PTO accruals
Holidays
Benefits supporting employees and their families
Accommodation assistance for applicants with disabilities