Product Manager II – Customer Data Platform, Marketing Technology

Nordstrom

Product Manager managing Nordstrom’s customer data platform, integrations, and marketing technology. Driving data quality, AI enablement, personalization, and marketing activation with Engineering and Analytics.

Posted 8/11/2026full-timeSeattle • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $121,500 - $188,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing customer data platforms, vendor relationships, and product roadmaps while ensuring data quality and integration health. Proficient in translating business needs into technical requirements and leveraging AI tools for data onboarding and analysis.

Highest-signal resume keywords

Customer Data Platform ManagementVendor Relationship ManagementAI Agent EnablementData Quality MonitoringTechnical Requirement Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementData Pipeline UnderstandingAudience SegmentationMarketing Feed ManagementAPIsData AnalysisKPI MeasurementTechnical Specification WritingContract Renewal ManagementSoftware Development Principles

Soft Skills

Strong CommunicationJudgmentCuriosity

Tools & Technologies

Treasure AISegmentAdobeSalesforce Marketing CloudAdobe Journey OptimizerClaude CodeGitHub CopilotCursorBranchAppsFlyer

Industry Keywords

RetailEcommerceMarketing AutomationLoyalty PlatformsPromotions Engines

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the primary point of contact for the Customer Data Platform provider and deep linking vendor
Own day-to-day vendor relationships, monthly business reviews, escalations, contract renewals, and roadmap alignment
Own the CDP roadmap, including onboarding customer data sources, improving data quality and enrichment, and delivering platform enhancements
Drive AI Agent enablement within the CDP, defining access controls and identifying AI-assisted data onboarding, analysis, and journey-support use cases
Support product feed connections into the marketing feed management platform and ensure data completeness, timeliness, and accuracy
Translate campaign and marketer needs into requirements and prioritize the backlog and quarterly plan with Engineering leadership
Define, measure, and monitor KPIs for CDP and integration health, including data quality, latency, match rates, and feed accuracy
Drive root cause analyses
Use AI tools to explore data, prototype workflows, build internal tools or proofs of concept, and communicate technical concepts with Engineering
Partner with Analytics and Engineering across feature design, testing, and launch
Write requirements and specifications and maintain objectives, scope, and data integrity

Requirements

What you’ll need

3+ years of product management experience in a technology-driven environment, or other relevant experience in a related technical or business role
Bachelor's degree in business, marketing, computer science, or related quantitative discipline required
Working knowledge of customer data platforms such as Treasure AI, Segment, Adobe, or similar
Knowledge of audience segmentation and activation
Experience with marketing feed management and downstream marketing and advertising data flows
Interest in AI agent enablement for data platforms and customer data access controls
Strong technical acumen and understanding of software development principles, data pipelines, and APIs
Hands-on curiosity using AI prototyping and code-adjacent tools such as Claude Code, GitHub Copilot, Cursor, or similar
Experience managing vendor or partner relationships, business reviews, escalations, and contract renewals
Ability to translate business and campaign needs into clear, prioritized technical requirements
Strong communication and judgment
Familiarity with deep linking and attribution technology, such as Branch or AppsFlyer, nice to have
Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or other marketing automation platforms, nice to have
Experience with loyalty platforms, promotions/offer engines, or personalization integrations, nice to have
Background in retail, ecommerce, or retail media and high-traffic sales events, nice to have

Benefits

Comp & perks

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
Performance-based incentives/bonuses may be eligible
401k
PTO accruals
Holidays
Flexible benefits eligibility based on location, job level, classification, and length of employment