Senior Event Marketing Specialist

Nordstrom

Senior Event Marketing Specialist responsible for event planning, operations, and execution for NYC COE. Collaborating with marketing and merchant teams to drive sales and customer engagement through strategic events.

Posted 5/30/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $87,000 - $144,000 per yearWebsite

About the role

Key responsibilities & impact

Support the NYC COE division with dedicated event planning, operations and execution across the company
Develop event strategies in partnership with the various leads to drive profitable sales through customer acquisition, activation, retention and engagement
Responsible to toolkit and roll-out national customer-centric events that drive brand awareness, store traffic, volume and deepens relationships with NYC customers
Develop strategic event plans (concept, timelines, outreach, integrations, deliverables)
Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production
Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events
Liaise with Corporate based Brand Marketing Team and merchants to ensure alignment on corporate event priorities
Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image
Collaborate with designer brand partners to bring event strategy and vision to life
Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives
Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations.

Requirements

What you’ll need

Bachelor's degree in Marketing or related field required
Minimum 5 years of fashion retail experience with 1+ years of event and/or experiential planning in NYC
Mature, professional individual with attention to detail who shows great flexibility, creative problem solving
Strong relationship building and communication skills with a proven ability to multitask
Ability to build strong relationships with peers and senior leadership across a diverse set of organizations and functions
Must be able to work in a matrix environment and collaborate cross functionally
Strong written and verbal communication skills
Proficiency in Microsoft Office; specifically, Outlook, Word, Excel, and PowerPoint.
Comfort in utilizing AI to support timely and efficient planning and effective communication.

Benefits

Comp & perks

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
Performance-based incentives/bonuses
401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event planningevent marketingcustomer acquisitioncustomer retentionROI trackingoperational logisticsevent productionstrategic event planningcreative problem solvingmultitasking

Soft Skills

attention to detailflexibilityrelationship buildingcommunication skillscollaborationcreativityprofessionalismanalytical skillsleadershipcross-functional teamwork

Certifications

Bachelor's degree in Marketing