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Senior Sales Manager – Plastic Capital Equipment
Nordson CorporationSr. Sales Manager driving revenue growth for capital equipment segments in the United States.
About the role
Key responsibilities & impact- Own and deliver regional revenue, order intake, margin, and growth targets across all assigned territories.
- Translate company strategy into actionable regional sales plans with clear priorities, targets, and success metrics.
- Hold Regional Sales Managers accountable for territory execution, performance results, and forecast accuracy.
- Act as the primary escalation point for key commercial, pricing, and customer issues.
- Lead, coach, and develop Regional Sales Managers to strengthen selling capability, customer focus, and leadership effectiveness.
- Ensure RSMs consistently execute Top Customer, Potential Top Customer, and Strategic Focus Account action plans.
- Drive a strong performance culture focused on accountability, ownership mindset, and continuous improvement.
- Support talent development, succession planning, onboarding, and performance management for the sales organization.
- Oversee strategy and engagement plans for Top Customers and Strategic Focus Accounts, ensuring share-of-wallet growth.
- Drive configured product standardization to improve customer value, simplify offerings, and support scalable growth.
- Ensure disciplined use of CRM (C4C) across all regions for opportunity management, pipeline visibility, and forecasting.
- Review and challenge sales funnels, ensuring opportunity quality, deal velocity, and risk transparency.
- Collaborate with Marketing, Application Engineering, and Operations to ensure strong value propositions and execution.
Requirements
What you’ll need- Bachelor’s degree in Business, Engineering, or related technical discipline; MBA preferred.
- Minimum 10+ years of progressive sales experience, including multi-region sales leadership.
- Proven track record leading teams selling capital equipment, preferably in the plastics or industrial manufacturing sector.
- Experience managing complex, long-cycle sales and strategic account portfolios.
- Demonstrated success in value-based selling, introducing new technologies, and portfolio standardization.
- Strong understanding of international and regional business practices.
- Coach and people developer with high emotional intelligence
- Data-driven decision-maker with strong business acumen
- Excellent communication, influence, and stakeholder management skills.
- Structured, organized, and able to focus on the critical efforts that drive outsized results (80/20 mindset).
- Comfortable operating in a matrixed, cross-functional environment.
- High integrity with a strong owner mindset.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales leadershipvalue-based sellingportfolio standardizationcapital equipment saleslong-cycle sales managementdata-driven decision-makingforecastingopportunity managementpipeline visibilityperformance management
Soft Skills
coachingemotional intelligencecommunicationinfluencestakeholder managementorganizational skillsaccountabilityownership mindsetcontinuous improvementcritical thinking
Certifications
Bachelor's degreeMBA