Capital Equipment Sales Representative

Nordson Corporation

Sales Specialist responsible for developing customer relationships and driving revenue in the capital equipment sector. Engaging in full sales cycle from identifying opportunities to closing sales with Nordson Industrial Coating Solutions.

Posted 5/1/2026full-timeRemote • South Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Sells at a level equal to, or greater than, the territory sales budget.
Major selling activities include qualifying leads and prospects, equipment demonstrations, testing for proper application, surveying field application.
Preparing and presenting proposals and project justifications
Closing the sale
Understanding Nordson’s NBS Next Strategy and promoting Top Products to Top Customers
Develop an industry network to increase territory awareness
Ensures the proper installation and start-up of all systems through proper utilization of technical personnel and personnel from ancillary equipment suppliers
Ensures that Powder Application Specialist is fully briefed on all aspects of new installations and the account responsibility has been effectively transferred
Coordinates the training of customer personnel in proper use, maintenance and service of equipment
Develops Third Party references through follow up calls on existing customers
Assists territory distributors with sales and sales training of distributor personnel
Maintains detailed knowledge of Nordson products, prices, policies and procedures
Knows which products can be most advantageously used with various finishing and coating products
Maintains awareness of competitive products and advises supervisor of competitors’ activities
Provides customer service in emergency situations
Assists in training of other employees as assigned
Prepares and promptly submits administrative and technical reports as directed
Maintains personal appearance, test equipment and vehicle in a professional manner
Maintains detailed and accurate customer files
Ability to travel 3 to 4 nights per week.

Requirements

What you’ll need

Bachelor’s Degree or 8 years of capital equipment sales experience or Associates degree and 4 years of capital equipment sales experience
Minimum of 3 years successful experience in sales, preferably in the finishing industry, capital equipment, or a closely related field
Demonstrated sales skills
Excellent verbal and written communication skills
Proficiency in Excel and PowerPoint Presentations
Ability to make professional presentations to large groups of people

Benefits

Comp & perks

Field Environment
Supportive culture in a growing and dynamic work environment
Professional development opportunities
Diverse and inclusive workplace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

capital equipment salessales skillsproposal preparationcustomer servicetraining coordinationinstallation and start-upfield application surveyingequipment demonstrationtechnical report preparationcompetitive product awareness

Soft Skills

verbal communicationwritten communicationpresentation skillsnetwork developmentcustomer relationship managementteam collaborationproblem-solvingorganizational skillsattention to detailprofessional appearance

Certifications

Bachelor’s DegreeAssociates Degree