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PPC Specialist – Mid-Senior
Nord SecurityPPC Specialist scaling Google and Microsoft Ads campaigns for Nord Security’s B2B cybersecurity products. Driving measurable growth through analytics, experimentation, and cross-functional collaboration.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing PPC campaigns, particularly on Google Ads, with a focus on driving measurable business growth and revenue. Proficient in using data analysis and AI tools to enhance marketing strategies and performance.
Highest-signal resume keywords
Google Ads ManagementPPC Campaign OptimizationData AnalysisGoogle Sheets ProficiencyAI Tool Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC Campaign ManagementGoogle AdsMicrosoft AdsData AnalysisBidding StrategyAd Creative OptimizationLanding Page OptimizationForecastingBudget ManagementPerformance Monitoring
Soft Skills
Problem-SolvingCollaborationProactive ApproachAutonomyCommunication
Tools & Technologies
Google AnalyticsLookerChatGPTGeminiGrokN8n
Industry Keywords
B2B MarketingGlobal CampaignsGrowth ObjectivesOKRsPerformance Insights
About the role
Key responsibilities & impact- Co-own management of paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, and NordStellar
- Develop, optimize, and scale PPC campaigns to drive measurable business growth and revenue
- Work with the wider Growth team to shape strategy, influence team OKRs, and identify business-performance opportunities
- Manage paid search campaigns with six-figure monthly budgets
- Develop and execute PPC strategies aligned with business goals and revenue targets
- Identify growth opportunities and recommend initiatives supporting team OKRs and Growth objectives
- Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards
- Analyze campaign and business data to generate actionable insights and recommendations
- Plan, forecast, and prioritize PPC activities
- Ensure timely project delivery and alignment with business priorities
- Design and execute incrementality, bidding strategy, ad creative, and landing page optimization experiments
- Partner with Creative, SEO, Analytics, and Sales teams to improve full-funnel performance
- Use AI-powered tools including ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making
Requirements
What you’ll need- 2+ years of hands-on experience managing large-scale Google and Microsoft Ads accounts with five-figure monthly budgets
- Deep technical knowledge of the Google Ads platform
- Strong problem-solving abilities
- Advanced Google Sheets skills, including pivot tables and complex formulas
- Proven ability to execute and drive measurable results in complex account environments
- High degree of autonomy and a proactive approach to managing and scaling campaigns
- Strong collaborative skills within a global or cross-functional team structure
- Fluency in written and spoken English
- Experience running global campaigns is a bonus
- B2B marketing experience is a bonus
- Experience using AI tools to optimize marketing workflows and performance is a bonus
Benefits
Comp & perks- Extensive training programs (online and offline) and other resources
- Mentorship and career-switch opportunities
- Work from any location when needed
- Online workouts led by Physical Well-Being experts
- Multisport card with access to gyms, swimming pools, and fitness classes
- Free psychologist consultations
- Dedicated mental health events
- Premium access to Calm, Headspace, and Mindletic
- Private health insurance
- Special gifts for birthdays, anniversaries, weddings, and new family members
- Company celebrations, team-building, and knowledge-sharing events
- Company getaway abroad (workation) with activities, concerts, and workshops