Marketing Content Manager
FireMon
Cyber Security
Channel Marketing Team Lead
Nord Security
full-time
Posted on:
Origin: • 🇱🇹 Lithuania
Visit company websiteSalary
💰 €4,200 - €5,300 per month
Job Level
Senior
Tech Stack
Cyber Security
About the role
- Lead the planning & execution of channel marketing strategies and programs to grow partner-driven revenue and brand awareness for our B2B products;
- Develop co-marketing initiatives with channel partners (resellers, distributors, MSPs), including campaigns, joint promotions, enablement materials, and incentive programs;
- Manage a team (or cross-functional contributors) to deliver channel marketing assets: partner content, webinars, physical events (conferences and tradeshows), and others;
- Own the Channel Marketing budget, forecast spend vs return, and track/report on channel KPIs (partner pipeline, lead generation, campaign, and events ROI);
- Being part of the Channel Sales team, to ensure alignment and consistency across messaging, launches, and channel needs by collaborating closely with Product, Product Marketing, Growth, and Creative teams;
- Analyze performance data/market insights to identify gaps and opportunities, and continuously optimize partner programs;
- Ensure partners are enabled (training, materials, support) to sell and market our products effectively.
Requirements
- Proven marketing experience (5+ years) in marketing, partner marketing or a similar role in B2B tech / SaaS/ Cybersecurity
- Experience with channel and B2B events would be an advancement. Experience managing/coordinating cross-functional teams and working with external channel partners (resellers, MSPs, distributors)
- Excellent project management skills: able to juggle multiple campaigns, set priorities, and meet deadlines
- Strong analytical mindset: experience using data & metrics to measure performance, optimize spend, demonstrate ROI
- Excellent communication skills – both internal (team, sales, product) and external (partners)
- Creative thinker who can design engaging, high-impact campaigns, but also detail-oriented to ensure execution quality
- Comfortable in a fast-moving environment; adaptable, proactive, able to deal with ambiguity.
