Marketing

• Lead the planning & execution of channel marketing strategies and programs to grow partner-driven revenue and brand awareness for our B2B products;
• Develop co-marketing initiatives with channel partners (resellers, distributors, MSPs), including campaigns, joint promotions, enablement materials, and incentive programs;
• Manage a team (or cross-functional contributors) to deliver channel marketing assets: partner content, webinars, physical events (conferences and tradeshows), and others;
• Own the Channel Marketing budget, forecast spend vs return, and track/report on channel KPIs (partner pipeline, lead generation, campaign, and events ROI);
• Being part of the Channel Sales team, to ensure alignment and consistency across messaging, launches, and channel needs by collaborating closely with Product, Product Marketing, Growth, and Creative teams;
• Analyze performance data/market insights to identify gaps and opportunities, and continuously optimize partner programs;
• Ensure partners are enabled (training, materials, support) to sell and market our products effectively.

Channel Marketing Team Lead

Marketing Lifecycle Automation Manager

CVRM Marketing Lead

Media Buyer

Mid/Senior Lifecycle Marketing Manager