Head of Field, Executive Marketing

Nooks

Head of Field & Executive Marketing building relationships and driving growth at Nooks, an applied AI lab.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing field and executive marketing strategies that drive measurable business outcomes, with a strong focus on account-based marketing and customer engagement. Proven ability to lead cross-functional initiatives and create premium experiences that enhance brand perception and customer relationships.

Highest-signal resume keywords

Field Marketing Strategy DevelopmentAccount-Based MarketingExecutive Engagement StrategiesCross-Functional LeadershipProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingExecutive MarketingStrategic EventsB2B Growth MarketingBusiness Impact MeasurementCustomer EngagementPipeline CreationCommunity GrowthInvestment Decision MakingPerformance Optimization

Soft Skills

Attention to DetailCreativityCollaborationMentoringOperational Management

Industry Keywords

Enterprise Buying MotionsCustomer SuccessSales PartnershipsHigh-Touch ExperiencesBrand ExperiencesCustomer CommunitySDR CommunityFlagship EventsEngagement StrategiesPlaybooks

About the role

Key responsibilities & impact

Develop our field & executive marketing strategy
Define the strategy for how Nooks uses high-touch experiences to drive awareness, pipeline, customer engagement, and enterprise growth
Build the right portfolio of first-party programs, executive engagement, account-based experiences, community initiatives, and strategic third-party investments
Make thoughtful investment decisions based on business impact, audience fit, and strategic priorities vs. tradition or industry convention
Ensure every program has a clear business objective and measurable success criteria
Build enterprise relationships
Partner closely with Sales to develop account-based marketing programs that create meaningful engagement with enterprise prospects and buying committees
Design executive engagement strategies that deepen relationships with senior Revenue, Sales, and RevOps leaders
Create high-touch experiences that build trust, accelerate buying decisions, and strengthen long-term customer relationships
Create unforgettable brand experiences
Develop premium experiences that reflect the quality and ambition of the Nooks brand
Design immersive executive gatherings, customer experiences, hospitality programs, and flagship moments that attendees remember long after they're over
Raise the creative bar for how Nooks brings customers, prospects, partners, and industry leaders together
Grow our customer community
Expand engagement with our passionate SDR community while creating new opportunities to connect with enterprise decision makers
Develop the vision for a flagship annual Nooks customer conference or executive summit that becomes a must-attend event for the industry
Partner with Customer Success and Community Marketing to strengthen advocacy, customer engagement, and peer-to-peer connections
Drive measurable business impact
Partner closely with Demand Generation and Sales to create programs that generate new pipeline, accelerate active opportunities, and support customer expansion
Develop measurement frameworks that evaluate success across awareness, pipeline creation, pipeline acceleration, executive engagement, customer expansion, and community growth
Continuously optimize our portfolio based on performance, customer feedback, and evolving business priorities
Build the foundation
Lead and mentor a growing Field & Executive Marketing team
Build the operating model, planning processes, agency partnerships, and playbooks that enable the function to scale
Continuously experiment with new formats, technologies, and engagement strategies that differentiate Nooks in the market

Requirements

What you’ll need

8+ years of experience in Field Marketing, Executive Marketing, Account-Based Marketing, Strategic Events, or related B2B growth marketing roles
Proven ability to develop field marketing strategies that drive measurable business outcomes, not just execute events
Strong understanding of enterprise buying motions and how in-person engagement can build trust, influence buying committees, and accelerate revenue
Experience partnering closely with Sales on account-based marketing and executive engagement strategies
Exceptional taste and attention to detail, with a passion for creating premium customer and executive experiences
Strong business acumen with the ability to make thoughtful investment decisions and align programs to measurable business outcomes
Experience leading cross-functional initiatives across Marketing, Sales, Customer Success, and Executive Leadership
Excellent operational and project management skills, with the ability to manage multiple complex programs simultaneously
A creative builder who enjoys designing new playbooks, testing new ideas, and continuously raising the bar

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities