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About the role
Key responsibilities & impact- Define and lead the creative vision across all client engagements, spanning brand campaigns and performance marketing initiatives
- Develop new, or translate existing, institutional and program-level positioning into compelling, differentiated creative concepts that resonate with prospective students
- Ensure all creative work—visual and written—balances clarity, effectiveness, and craft across channels
- Serve as the senior creative lead in high-stakes moments, including new business pitches and strategic client presentations
- Articulate and sell visionary, insight-driven creative concepts to university partners
- Manage systems for rapid iteration and continuous improvement based on performance insights
- Ensure performance creative is brand-informed but not constrained by perfectionism, prioritizing effectiveness and speed
- Lead, mentor, and grow a multidisciplinary team across design, art direction, video, content strategy, editorial, and freelance talent
- Create a culture that values both creative excellence and operational discipline
Requirements
What you’ll need- 12+ years of experience in creative roles, with significant experience in a leadership capacity
- Proven ability to lead creative across both brand campaigns and performance marketing environments
- Experience overseeing both written and visual creative disciplines
- Strong track record of client-facing leadership, including pitching and selling creative concepts
- Portfolio demonstrating work across multiple channels and formats, including digital, web, email, social, video, print, out-of-home, and traditional media.
- Experience building and managing multidisciplinary teams, including mentoring senior talent
- Deep understanding of how creative drives engagement, conversion, and growth
- Ability to operate at both a strategic and hands-on level—from vision-setting to concepting to critique
- Strong communication and storytelling skills, with the ability to influence internal and external stakeholders.
Benefits
Comp & perks- Eligibility to reside and work in the United States
- Dynamic and inclusive workplace culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative visionbrand campaignsperformance marketingvisual creativewritten creativedigital mediacontent strategystorytellingclient presentationsmultidisciplinary team management
Soft Skills
leadershipcommunicationmentoringstrategic thinkinginfluencecreativityoperational disciplinecollaborationadaptabilityproblem-solving
