Director, Integrated Marketing

Noodle

Marketer finding audiences for academic programs beyond traditional digital platforms. Building partnerships with organizations, media, and communities for university programs.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
Create memorable, authentic, and compliant interactions with the university partner brand
Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications; work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns; collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work
Leverage AI effectively to generate operational efficiencies and drive scale

Requirements

What you’ll need

Bachelor's degree required
7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
Proven track record of developing and executing successful marketing strategies and campaigns
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Previous experience managing direct reports preferred
Strong organizational and project management skills with the ability to manage multiple priorities
Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
Experience reviewing marketing content created for clients
Familiarity with Wrike, or a similar project management system, is a plus
Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Benefits

Comp & perks

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us!
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Headspace and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesmarketing campaignsdata insightsproject managementaudience targetingcontent reviewrelationship managementoperational efficienciescross-functional collaborationstakeholder influence

Soft Skills

communicationinterpersonal skillsorganizational skillsproject management skillsrelationship buildinginfluencingalignment drivingdelegationpositive follow-upadaptability

Certifications

Bachelor's degree