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About the role
Key responsibilities & impact- Lead the development of full-funnel media strategies designed to acquire qualified leads and drive enrollment across university partner programs
- Own the vision and evolution of media planning, buying, and performance across digital and traditional channels
- Manage, coach, and grow a multidisciplinary team of paid and organic media specialists.
- Serve as the organization’s senior authority on media strategy, lead generation, and performance marketing best practices
- Foster a high-performance team culture focused on accountability, innovation, and continuous improvement
- Oversee the planning, execution, and optimization of campaigns across paid search, paid social, programmatic, affiliate, search and ai engine optimization (SEO/AEO), and conversion rate optimization (CRO)
- Lead management of an internal team and external media agencies responsible for primary media buying across Google, display, Meta and LinkedIn.
- Expand and optimize media mix across additional existing and traditional channels including but not limited to CTV, out of home and radio.
- Guide audience strategy, budget allocation, bid strategy, and creative testing in collaboration with internal and external partners
- Evaluate and implement new tools, technologies, and channels to improve performance and scalability
- Own and drive performance against key KPIs including conversion rate, cost per prospect, cost per application, and cost per acquisition
- Analyze campaign and channel performance to generate actionable insights and continuous optimization strategies
- Lead regular performance reviews with internal teams, external partners, and senior stakeholders
- Serve as a senior marketing advisor in client engagements, presenting media strategies, performance insights, and optimization plans
- Support new client onboarding, strategic planning, forecasting, and channel mix development
- Contribute to business development efforts including proposals, media strategy presentations, and partnership growth
- Ensure effective management of media budgets and investments to maximize return and efficiency
- Monitor financial performance related to media programs, including forecasting and budget pacing
- Partner with finance and operations to ensure accurate billing, invoicing, and vendor management
- Drive operational excellence across internal teams and external partners
Requirements
What you’ll need- 12+ years of experience in media, digital marketing, or demand generation, with significant leadership experience overseeing teams and agency partners
- Proven experience managing both in-house media teams and external agencies
- Deep expertise across paid search, paid social, programmatic, affiliate marketing, and full-funnel performance marketing
- Experience with other digital and traditional media channels such as CTV, out of home, print, and broadcast
- Strong understanding of SEO, AI-driven optimization, and conversion rate optimization as part of an integrated media strategy
- Demonstrated success in lead generation and performance marketing within enrollment-driven or service-based industries; higher education experience highly preferred
- Experience developing media strategies informed by audience insights, market research, and competitive analysis
- Strong financial acumen with experience managing budgets and evaluating media investment performance
- Exceptional leadership, communication, and stakeholder management skills
- Proven ability to build and develop high-performing teams, influence cross-functional partners, and drive measurable business impact
- Bachelor’s degree or equivalent experience required; advanced degree a plus
Benefits
Comp & perks- Work from our beautiful NYC office OR the comfort of your home office!
- Great compensation package!
- 401K + match, commission potential, and equity opportunities
- Tools you need on us!
- Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
- Paid Parental Leave
- Pre-tax commuter benefits
- 4 weeks paid vacation + 10 paid holidays + paid sick leave
- Access to mental health services like Headspace and Talkspace
- Annual education stipend for lifelong learning
- Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategylead generationperformance marketingpaid searchpaid socialprogrammatic marketingaffiliate marketingSEOAEOCRO
Soft Skills
leadershipcommunicationstakeholder managementteam developmentaccountabilityinnovationcontinuous improvementfinancial acumencollaborationstrategic planning