Nood

Manager

• Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency.
• Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments.
• Build and maintain clean account structure, consistent naming, and a documented testing roadmap.
• Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next.
• Translate ad + search term learnings into clear cross-functional priorities for:
• creative testing briefs (hooks, angles, claims, formats)
• landing page focus areas (CRO inputs)
• Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)

Search and Marketplaces Media Manager