Performance Marketing Manager

NOELIE Deutschland Distribution GmbH & Co. KG

Performance Marketing Manager handling strategic campaigns on platforms like Meta and Google Ads for a luxury skincare brand. Focus on online sales and performance optimization and customer retention strategies.

Posted 7/29/2026part-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, audience segmentation, and data-driven decision-making. Proficient in optimizing advertising budgets and enhancing customer retention strategies in e-commerce environments.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementGoogle Ads ExpertiseCampaign OptimizationCustomer Retention Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ManagementConversion OptimizationAudience SegmentationData Analysis

Soft Skills

Analytical SkillsConceptual SkillsProactive Working StyleStructured ApproachBrand Awareness

Tools & Technologies

Google AnalyticsMeta Business ManagerTikTok Ads ManagerExcelBI Systems

Industry Keywords

E-CommerceLuxury GoodsCosmeticsDigital MarketingCustomer Lifetime Value

About the role

Key responsibilities & impact

Strategic campaign planning across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and others
Objective: online sales
Build, manage and optimize multi-channel performance funnels
Create and manage audience-specific content and creative briefings
Ongoing analysis and reporting of campaign performance with clear, actionable recommendations
Budget responsibility: planning, monitoring and optimization of advertising budgets
Close collaboration with the Brand, Content and E‑Commerce teams
Internationalization: develop and implement performance marketing strategies for new target markets
Testing new platforms and ad formats to scale our campaigns
Email marketing & customer streams: strategic planning, segmentation and management of newsletter campaigns (no copywriting — management, activation and testing)
Responsibility for customer retention and reactivation measures, particularly in the areas of retention, customer value, customer lifetime value (CLV) and churn prevention
Continuous monitoring of trends, tools and benchmarks in digital marketing

Requirements

What you’ll need

At least 3–5 years of professional experience in performance marketing, preferably in e‑commerce, luxury goods or cosmetics
Deep knowledge of Meta Ads (Facebook/Instagram), Google Ads, TikTok, Snapchat, and ideally Pinterest
Solid expertise in tracking, attribution and conversion optimization
Experience managing campaigns internationally
Strong analytical and conceptual skills
Confident with tools such as Google Analytics, Meta Business Manager, TikTok Ads Manager, Excel/Sheets and, if applicable, BI systems
Proactive, structured working style with a sense for aesthetics and brand awareness
Passion for digital trends and data‑driven marketing

Benefits

Comp & perks

A dynamic work environment with flat hierarchies & short decision-making paths
Creative freedom: bring your ideas and actively shape our brand presence
An inspiring, sustainable company with purpose & vision
Flexible working hours & the option to work remotely
A beautiful office in Wiesbaden with a positive & creative atmosphere
Meaningful work: together we shape the future of the sustainable cosmetics industry
A warm & motivated team that welcomes you from day one