Own ISV / SaaS Go-to-Market Strategy
Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
Drive Product Launches & Market Adoption
Lead end-to-end go-to-market execution for new products, features, and enhancements.
Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
Build Sales & Channel Enablement
Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases.

Requirements

5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms.
Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems.
Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models.
Proven success leading cross-functional product launches.
Ability to translate complex technical concepts into compelling business value.
Experience supporting both product-led and sales-assisted buying journeys.
Strong storytelling, messaging, speaking and content development skills.
Bachelor degree in Marketing or other related field, MBA a plus
Business Savvy - You possess a technical understanding of software and the payments space, have a high degree of business acumen, and provide consistent, accurate information.

Benefits

Competitive compensation
Flex PTO Policy
Health, Dental and Vision Insurance
Life, ADD, Short-term and Long-term Disability insurance
401k matching up to 4% after two months of service
Flexible Spending Account
13 Paid Holidays
Bonusly colleague reward
Employee referral program
Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B product marketingSaaSfintechpaymentsembedded platformsAPIsSDKsproduct-led growthsales enablementcontent development

Soft Skills

storytellingmessagingspeakingbusiness acumencross-functional collaborationnarrative developmentcustomer-facing communicationinternal readinessvalue proposition developmenttechnical translation

Certifications

Bachelor degree in MarketingMBA