Integrated Marketing Manager – SaaS, ISVs
NMI
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $125,000 per year
About the role
- Lead the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences.
- Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, developer enablement and partner engagement.
- Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and revenue goals. Includes paid media, social, search, events, email and community platforms like GitHub, Reddit and Stack Overflow.
- Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions. Ensure campaigns drive not just leads, but meaningful product engagement such as sign-ups, API usage, integrations started and time-to-value milestones.
- Deeply understand ISV buyer personas across both commercial and technical roles, including founders, product leaders, developers and revenue stakeholders. Understand their motivations, evaluation criteria, business objectives and technical pain points, ensuring messaging, content and campaign activities address the needs of each audience across the full journey.
- Evangelize NMI’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement.
Requirements
- 7+ years of B2B marketing experience, ideally in SaaS, fintech, payments, or enterprise technology, with experience supporting both product-led and sales-led go-to-market motions.
- A marketing or related business degree or equivalent.
- Prior experience marketing to software, ISV or SaaS ecosystems, including sales-assisted buying journeys involving multiple stakeholders and longer deal cycles.
- Strong understanding of developer personas, community engagement, and content strategies that resonate with technical buyers, alongside traditional B2B campaign planning, pipeline development, and revenue-focused marketing.
- Experience supporting or operating within a product-led growth (PLG) or hybrid PLG / sales-led model, including familiarity with self-serve onboarding, developer activation, product usage metrics and how product signals feed into sales qualification and pipeline progression.
- Hands-on experience activating campaigns across developer-heavy channels: GitHub, Stack Overflow, Dev.to, Hacker News, Reddit, Discord/Slack communities, Product Hunt and technical conferences/meetups.
- Proven experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
- Experience collaborating with and managing agency partners.
- A well-developed digital skill set which includes understanding marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4).
- Exceptional project management, communication and stakeholder alignment skills.
- Comfortable creating and enforcing deadlines.
- Excellent attention to detail.
- Creativity, imagination and initiative.
- Drive, competence, flexibility and a willingness to learn.
Benefits
- A remote first culture!
- Annual salary of between $100,000 - $125,000, depending on experience
- Flex PTO
- Health, Dental and Vision Insurance
- 13 Paid Holidays
- Company volunteer days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingcampaign planningpipeline developmentrevenue-focused marketingproduct-led growthdeveloper activationcontent strategieslead managementaccount targetingsales enablement
Soft skills
project managementcommunicationstakeholder alignmentattention to detailcreativityinitiativedriveflexibilitywillingness to learn
Certifications
marketing degreebusiness degree