NMI

Channel Marketing Manager

NMI

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $105,000 per year

About the role

  • Develop and execute targeted ISV partner marketing programs that drive platform adoption, activation, and long-term engagement.
  • Build onboarding and enablement journeys tailored to ISV needs, including toolkits, messaging guides, and GTM assets.
  • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
  • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions.
  • Create Campaign-in-a-Box kits specifically designed for ISVs, enabling rapid time‑to‑market for co-branded or white‑label campaigns.
  • Develop product launch support materials to help ISVs bring new payment capabilities to their customers.
  • Partner closely with Product Marketing, Product, Sales, and Partner Success to align messaging and ensure a cohesive ISV GTM strategy.
  • Translate technical payment capabilities into clear, compelling value propositions for software platforms.
  • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
  • Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
  • Stay current on ISV market trends, vertical-specific needs, competitive programs, and emerging technology shifts.
  • Identify opportunities to evolve NMI’s partner messaging, positioning, and channel strategy.

Requirements

  • Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
  • 5–7 years of B2B or SaaS marketing experience, ideally with ISVs, channel partners, or fintech ecosystems.
  • Strong understanding of the ISV business model, partner monetization, and software‑driven GTM motions.
  • Proven experience building scalable partner programs and GTM launches.
  • Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
  • Analytical mindset with experience using data to drive decisions and demonstrate impact.
  • Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
  • Collaborative team player who builds trust with internal stakeholders and external partners.
  • A proactive, curious, growth-oriented mindset.
Benefits
  • A remote first culture!
  • Flex PTO
  • Health, Dental and Vision Insurance
  • Company volunteer days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingSaaS marketingpartner marketing programscampaign performance analysisMarket Development Funds (MDF) processGTM strategyproduct launch supportdata-driven decision makingproject management
Soft skills
storytellingcommunication skillsanalytical mindsetproject managementcollaborative team playertrust buildingproactive mindsetcuriositygrowth-oriented mindset
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business