Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc).
Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors.
Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities.
Ensure best practices for lead to loyalty programs are executed, and optimized.
Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution.
Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales.
Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards

Requirements

10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth. 5+ years in a managerial or leadership role
Prior experience in the payments, merchant services, or financial services (FinTech), SaaS industry is strongly preferred.
Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending.
Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations.
Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders.
Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field, with an MBA preferred

Benefits

A remote first culture!
Flex PTO
Health, Dental and Vision Insurance
13 Paid Holidays
Company volunteer days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

data managementperformance analysisreportingproduct segmentationdata insightdata modelingdata analysisdata visualizationbudget managementlead to loyalty programs

Soft skills

leadershipcommunicationcollaborationproject managementstrategic thinkinganalytical skillsproblem-solvinginterpersonal skillsresource allocationtrend identification

Certifications

Bachelor's in MarketingBachelor's in MathBachelor's in AnalyticsBachelor's in OperationsMaster's in MarketingMaster's in AnalyticsMaster's in OperationsMBA