Marketing Data Analyst

NMDP

Marketing Data Analyst supporting B2B and B2C marketing decision-making by analyzing data for insights. Partnering with marketing teams to optimize campaign performance across channels.

Posted 7/30/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing email marketing performance metrics and synthesizing data into actionable insights. Proficient in utilizing data visualization tools and data warehouse platforms to support marketing analytics and reporting.

Highest-signal resume keywords

Marketing Data AnalysisEmail Marketing Performance MetricsData Visualization ToolsSalesforce Marketing CloudMicrosoft Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Marketing Performance AnalysisData SynthesisKPI PlanningCampaign MeasurementData ExtractionPerformance BenchmarkingAnalytical RigorDashboard DesignData ReportingEngagement Tracking

Soft Skills

Superb Communication SkillsAbility to Manage Multiple RequestsClarifying Ambiguous Needs

Tools & Technologies

Salesforce Sales CloudSalesforce Marketing CloudGoogle AnalyticsLookerPowerBITableauSnowflakeAWSGA4GTM

Industry Keywords

B2B MarketingB2C MarketingDigital MarketingEmail CampaignsEngagement Trends

Tech Stack

Tools & technologies

AWSCloudTableau

About the role

Key responsibilities & impact

Work independently and with members of the marketing analytics team to develop and validate email/SMS marketing audience definitions, provide email campaign tracking & KPI planning and reporting support
Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on email/SMS click engagement data through web journeys, operational metrics, and input from digital marketing analysts to support measurement planning and reporting
Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
Extract reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, and NMDP data warehouse(s)) to deliver campaign measurement plans
Track year-over-year performance pacing and progress against goals
Measure effectiveness across different persona segments
Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
Support marketing teams in benchmarking performance against global and niche industry standards
Stay informed on industry trends and emerging technologies
Perform other duties as assigned
This is a hybrid opportunity requiring onsite team and other collaboration meetings on a monthly basis at our WHQ in downtown Minneapolis.

Requirements

What you’ll need

Proven experience as a Marketing Data Analyst or similar data analyst role
Experience analyzing email marketing performance metrics such as sends, deliveries, opens, clicks, unsubscribes, conversions, and engagement trends
Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.).
Proficient with Microsoft Word, PowerPoint and other applications in the Microsoft Office suite
Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
Familiarity with Salesforce Marketing Cloud and/or Salesforce CRM or similar tools
Familiarity with GA4 or similar tools
Familiarity with GTM or similar tools
Superb communication skills
Ability to synthesize data into business-facing insights and recommendations.
Demonstrated ability to manage multiple requests, clarify ambiguous needs, and follow through on deliverables.
Bachelor’s degree in Marketing, Business, Sales, Computer Science or Quantitative discipline, or equivalent experience.
Minimum of 3+ years of experience in a Marketing Data analyst role

Benefits

Comp & perks

medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits
Retirement
paid time off/holidays
leave and incentive plans