Marketing Automation Specialist
NMDP
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Manages email campaigns targeting B2B audiences.
- Owns email marketing calendar, testing plans, and prioritization.
- Collaborates with design and content teams to determine campaign imagery as well as copy and graphics.
- Launches regular A/B and multi-variant tests for campaigns, landing pages, as well as monitors and optimizes tests for opens, clicks, conversions, opt-outs, etc.
- Continually improves all email marketing campaigns tests and analyzes workflows; builds smart segmentations; creates personalization strategy and identifies other tactics for improvement.
- Diagnoses issues and optimize campaigns to drive enhanced customer experience and business results.
- Ensures emails follow industry policies and best practices and comply with CAN-SPAM, and other international email regulations, including HRSA and GDPR.
- Ensures email templates are responsive and meet brand guidelines.
- Ensures integrity of email send lists, including the monitoring of unsubscribes, bounces and engagement.
- Analyzes campaign performance and suggests areas for optimization.
- Manages email application vendor relationship.
- Develops documentation road maps for processes, A/B tests and promotions.
- Manages email marketing assets, such as seed and suppression lists, visual archive of email templates, promotion discounts, landing pages, art files, and procedural documentation.
- Tracks deliverability of email marketing programs and manages strategy for maintaining high deliverability and inbox placement.
- Develops, maintains, and optimizes the messaging life cycles and journeys to best reach audiences via their most preferred communication and messaging channels.
- Spearheads and executes lead generation, lead nurture, email remarketing and abandon cart programs.
- Develops and deploys automation journeys, drip campaigns and one-off email blasts.
- Collaborates with Marketing Managers to attribute and determine the best inbound channel to engage with target audiences.
- Optimizes inbound channel communications to increase conversion and overall engagement.
Requirements
- Comprehensive understanding of Pardot, Salesforce, and Marketing Cloud.
- Knowledge of current best practices and industry standards related to email.
- Understanding of CAN-SPAM, GDPR
- A bachelor’s degree in related field from a regionally accredited university.
- At least 3-years email marketing experience.
- 3-years’ experience managing Salesforce, Marketing Cloud (or Pardot) to include oversight of email campaigns and all inbound reporting.
- Experience creating HTML emails and utilizing Pardot and/or Marketing Cloud automation platforms.
Benefits
- NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits.
- Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingA/B testingmulti-variant testingHTML email creationautomation journeysdrip campaignslead generationlead nurturecampaign performance analysissmart segmentation
Soft skills
collaborationoptimizationproblem diagnosiscommunicationproject management
Certifications
bachelor’s degree