Nium

Head of Consumer Marketing

Nium

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Job Level

Lead

About the role

  • Define and lead Instarem’s global B2C marketing strategy, aligned with our consumer business priorities and regional growth plans
  • Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers
  • Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations.
  • Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation
  • Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives
  • Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions
  • Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight.
  • Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs.
  • Clearly connect marketing activity to revenue, customer value, and long-term business performance.
  • Build an effective partnership strategy.
  • Lead, mentor, and grow a global consumer marketing team, including in-house talent and agency partners
  • Set clear goals, success metrics, and operating rhythms across regions and functions
  • Foster a culture of ownership, accountability, and continuous improvement
  • Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health)
  • Implement dashboards and reporting that connect marketing activity to business outcomes
  • Champion experimentation and structured learning to unlock scalable growth.
  • Strengthen Instarem’s brand clarity and consistency across markets and channels
  • Balance performance-driven growth with long-term brand trust and customer loyalty
  • Ensure a cohesive customer narrative across product, marketing, and communications

Requirements

  • 10–15+ years of experience in consumer marketing, growth, or brand leadership roles
  • Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech
  • Strong track record owning growth outcomes, not just campaigns or channels
  • Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters
  • Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally
  • Analytical, commercially minded, and comfortable working with data to drive decisions
  • Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage
  • Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments
Benefits
  • We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work.
  • We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office).
  • We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.
  • We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!
  • We Thrive with Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C marketing strategyperformance marketinglifecycle marketingCRMgo-to-market strategycustomer acquisitioncustomer engagementcustomer retentiondata analysismarketing metrics
Soft Skills
leadershipmentoringinfluencingcross-functional collaborationanalytical thinkingcommercial mindsetownershipaccountabilitycontinuous improvementcommunication