Nium

Senior Director of Demand Generation, Growth

Nium

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $180,000 - $300,000 per year

Job Level

Senior

About the role

  • Build a global, integrated demand engine that drives predictable, scalable pipeline across priority ICPs and regions.
  • Lead multi-channel pipeline creation (ABM, lifecycle/email, SEO/AEO, paid performance, events, content, partnerships, organic/social) to grow volume, quality, and velocity.
  • Develop hypotheses, pilot programs, and expand winning plays into repeatable global motions optimized for ROI.
  • Co-own the website with Product Marketing and Brand, driving CRO, buyer-journey alignment, and content performance.
  • Own marketing operations & analytics: Deliver clean, actionable dashboards, insights, and full-funnel visibility from first touch to revenue.
  • Evolve our marketing tech stack: Assess tools, integrate AI where meaningful, and ensure data consistency and scalability.
  • Partner with Sales Leadership & RevOps to refine GTM motion, align funnel definitions, strengthen handoffs, and improve win rates.
  • Set and operationalize global growth KPIs to demonstrate marketing’s direct impact on pipeline and revenue.
  • Build and lead a high-performing growth team, including agencies and contractors, across global markets.

Requirements

  • 8+ years in growth, demand generation, or revenue marketing roles.
  • A track record of building and evolving demand generation engines with increasing levels of global, regional and industry vertical complexity.
  • Demonstrated success driving measurable pipeline impact across regions, segments, and ICPs.
  • Deep understanding of full-funnel strategy, attribution, and performance measurement.
  • Strong partnership track record with Sales Leadership and RevOps on GTM alignment and operating cadence.
  • Experience in B2B fintech, infrastructure, SaaS, payments, data, or similarly complex platforms.
  • Fluency with modern marketing tech stacks, data architecture, analytics, and AI-powered tooling.
  • Ability to move seamlessly between strategy and execution in fast, ambiguous environments.
  • Experience leading globally distributed teams and elevating execution rigor.
  • Strong influencing skills and executive-level communication.
Benefits
  • medical coverage
  • 24/7 employee assistance program
  • generous vacation programs
  • flexible working hybrid environment
  • role-specific training
  • internal workshops
  • learning stipend
  • company-wide social events
  • team bonding activities
  • happy hours
  • team offsites

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationpipeline creationCROmarketing operationsanalyticsfull-funnel strategyattributionperformance measurementGTM alignmentKPI setting
Soft skills
leadershipinfluencingcommunicationstrategic thinkingexecution rigorpartnershipadaptabilityteam buildingcollaborationproblem-solving