
Director of Product – Payroll, Platforms, Marketplaces
Nium
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $250,000 per year
Job Level
Lead
About the role
- Own and lead vertical narrative & positioning for Payroll, Platforms, and Marketplaces
- Craft differentiated positioning across mass payouts, payroll/EOR flows, marketplace seller payouts, FX/treasury, and global compliance coverage
- Partner with Product to shape GTM strategy, value propositions, and commercialization
- Translate complex infrastructure into clear, buyer-ready value propositions for payroll leaders, marketplace operators, platform product teams, and finance stakeholders
- Build a deep understanding of how payroll providers, EOR platforms, and marketplaces evaluate and scale global payout solutions
- Create high-impact enablement assets tailored to payroll, platform, and marketplace buying groups
- Amplify customer evidence, industry validation, and real-world impact through proofpoints, case studies, and measurable outcomes
- Operate as the senior PMM collaborating across Product, Sales, RevOps, Brand, and Regional Marketing
- Establish the foundation for a future PMM team with scalable messaging, processes, and measurable impact
Requirements
- 10+ years in product marketing, vertical marketing or GTM roles covering payments, fintech infrastructure, global payroll, EOR, or financial systems
- Experience marketing financial technology to payroll providers, HR tech platforms, marketplaces and tech platforms, global-scale digital businesses, or PSPs.
- Demonstrated ability to translate complex payout, FX, treasury, and compliance capabilities into compelling, differentiated narratives.
- Proven success crafting global positioning, GTM strategies, and competitive differentiation in a complex, multi-product environment.
- Deep partnership track record with Product, Sales, and RevOps – comfortable driving alignment in highly cross-functional teams.
- Strong data orientation: able to synthesize market intelligence, competitive analysis, and buyer insights into clear vertical strategies.
- Ability to move seamlessly between strategy and execution, and comfort operating as a strategic IC while building toward future team growth.
- Exceptional communication skills, executive presence, and the ability to influence senior stakeholders.
- Experience working with global/regional teams across the US, UK/Europe, APAC, or Middle East with sensitivity to geographic nuances.
Benefits
- Medical coverage
- 24/7 employee assistance program
- Generous vacation programs including year-end shut down
- Flexible working hybrid environment (3 days per week in the office)
- Role-specific training
- Internal workshops
- Learning stipend
- Company-wide social events
- Team bonding activities
- Happy hours
- Team offsites
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingvertical marketingGTM strategyfinancial technologyglobal payrollEORpaymentscompliancecompetitive differentiationmarket intelligence
Soft skills
communication skillsexecutive presenceinfluencecross-functional collaborationdata orientationstrategic thinkingexecutionpartnershipalignmentadaptability