Nitra

Brand Manager – Beauty, Marketplace, Private Label

Nitra

full-time

Posted on:

Location Type: Hybrid

Location: Washington • District of Columbia • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Validate & Plan:
  • - Conduct market research with our provider network to identify high-demand product categories and gaps; assess private label options; develop a strategic business plan for launch with early pricing and distribution models.
  • Launch & Pilot:
  • - Source or formulate initial skincare SKUs (retinol, vitamin C serum, sunscreen, etc.), finalize packaging and branding, and launch a pilot with select clinics.
  • - Set up fulfillment logistics (in-house vs drop-ship) and track performance data (sell-through, satisfaction, reorders)
  • Scale & Commercialize:
  • - Expand to additional clinics, upgrade fulfillment operations, launch provider-facing campaigns and educational webinars, integrate into Nitra’s platform, and build a supporting team (ops, AE, support)
  • Grow & Diversify:
  • - Build annual and quarterly brand plans with target gross margin and pricing ladders by channel.
  • - Partner with Product Development to brief claims, packaging, and innovation pipeline; run sell-in and sell-through plans with Sales.
  • - Track GM%, GMROI, velocity, weeks of supply, and returns/chargebacks to optimize promo ROI. Coordinate regulatory and claims reviews with QA and Legal to ensure on-time, in-full launches.
  • - Expand the product line into other high-margin wellness verticals (e.g. nutraceuticals, men's care, anti-aging) and lay the foundation for a broader B2B2C platform

Requirements

  • 5–8 yrs in beauty/CPG brand management; proven P&L exposure; retailer dynamics (Ulta/Sephora/Amazon/DTC) understanding; strong cross-functional leadership
  • Experience with product development (ODM/OEM), formulation management, and vendor/CMO relationships
  • Commercial fluency: you understand retail channel dynamics and have operated with P&L exposure (gross margin planning, pricing architecture, GMROI, promo ROI); comfortable with MOQ, lead times, BOM/cost sheets, and vendor terms
  • A zero-to-one mindset—self-starter, action-biased, and highly organized
  • Experience working directly with customers or clinics to inform GTM strategy
  • Strong project management skills and cross-functional coordination abilities
  • Excellent written and verbal communication skills
  • Bonus: familiarity with medspa retail or aesthetic practice sales channels
Benefits
  • Equity - Everyone at Nitra is an owner. When the company wins, you win
  • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementproduct developmentformulation managementvendor relationshipsgross margin planningpricing architectureGMROIpromo ROIMOQBOM/cost sheets
Soft Skills
cross-functional leadershipself-starteraction-biasedhighly organizedproject managementcross-functional coordinationwritten communicationverbal communication