CRM Specialist, Financial Journey

NIO

Especialista de CRM desenhando jornadas digitais de cobrança e pagamento na Nio, empresa de internet de fibra. Operação de Salesforce Marketing Cloud, automação e otimização de conversão.

Posted 8/19/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing digital journeys and lifecycle marketing strategies, utilizing Salesforce Marketing Cloud and SQL for data-driven decision-making. Proficient in A/B testing and multichannel communications to optimize performance and enhance customer engagement.

Highest-signal resume keywords

Salesforce Marketing CloudCRM AutomationSQL KnowledgeA/B TestingDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital JourneysLifecycle MarketingSegmented CampaignsPerformance MonitoringConversion Optimization

Soft Skills

AnalyticalProactiveResults-Oriented

Tools & Technologies

Salesforce Marketing CloudCRM Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certifications

Industry Keywords

CollectionsPaymentsFinancial ServicesMultichannel CommunicationsAutomated Journeys

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Design, implement, and evolve digital collections, payments, and financial relationship journeys.
Create segmentations, automations, and multichannel communications.
Operate Salesforce Marketing Cloud and other CRM tools used by the company.
Monitor performance indicators and identify opportunities for improvement.
Design A/B tests and conversion optimization initiatives.

Requirements

What you’ll need

Experience in CRM, digital journeys, lifecycle marketing, or digital experience.
Experience with Salesforce Marketing Cloud or a robust CRM automation platform.
SQL knowledge for queries and segmentations.
Experience with automated journeys, segmented campaigns, and A/B testing.
Familiarity with channels such as email, SMS, WhatsApp, push notifications, app, and portal.
Analytical, proactive, and results-oriented profile.
Degree in Marketing, Business Administration, Communication, Technology, or related fields.
Nice-to-have: experience in collections, payments, or financial services.
Nice-to-have: Salesforce Marketing Cloud certifications.

Benefits

Comp & perks

Meal and/or food allowance
Transportation allowance
Health insurance
Dental insurance
Life insurance
Private pension plan
Profit-sharing program (PPR)
Pharmacy allowance
Childcare assistance
Flexible working hours
V.tal Benefits Club
Extended maternity leave (6 months)
Extended paternity leave (20 days)