Senior Digital Media Analyst – Programmatic

NIO

Digital Media Analyst leading programmatic campaigns and optimizing investment for performance. Responsible for internal collaboration and data analysis to enhance marketing effectiveness.

Posted 6/22/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

ATS Keywords

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Hard Skills

programmatic media campaignsperformance data analysisretargeting strategiesaudience prospecting strategiescampaign optimizationperformance KPIsCPACPCCTRCPM

Soft Skills

analytical skillscommunication skills

Tools & Technologies

DSP platformsDV360The Trade DeskXandrreport buildingdashboards

Certifications & Qualifications

programmatic media platform certifications

Industry Keywords

marketingadvertisingcommunications

About the role

Key responsibilities & impact

Optimize programmatic media campaigns to ensure the best ROI.
Analyze and interpret performance data to identify opportunities for improvement.
Ensure execution of retargeting and audience prospecting strategies.
Plan, execute, and optimize programmatic media campaigns across different platforms (DSPs).
Monitor and optimize campaigns with a focus on performance KPIs and media efficiency (CPA, CPC, CTR, CPM, conversion, reach, and frequency).

Requirements

What you’ll need

Proven experience managing programmatic media campaigns.
Hands-on knowledge of DSP platforms (e.g., DV360, The Trade Desk, Xandr, or similar).
Strong analytical skills for interpreting media and performance data.
Experience building reports and dashboards.
Good communication skills for interacting with internal teams and external partners.
Degree in Marketing, Advertising, Communications, or a related field.
Certifications in programmatic media platforms (desirable).

Benefits

Comp & perks

Meal and/or Food Allowance
Transportation Allowance
Health Insurance
Dental Insurance
Life Insurance
Private Pension Plan
Profit-Sharing Program (PPR)
Pharmacy Allowance
Childcare Assistance
Flexible Working Hours
V.tal Benefits Club
Extended maternity leave (6 months)
Extended paternity leave (20 days)