Digital Media Analyst – Mid-level

NIO

Digital Media Analyst managing online media performance with a focus on data-driven insights and KPI optimization. Collaborating with teams to enhance digital marketing strategies at N.io.

Posted 6/8/2026full-timeMaceió • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Monitor campaign KPIs daily (CPA, CAC, ROAS, impressions, clicks) and recommend tactical adjustments to optimize results.
Create detailed reports with actionable insights, presenting key findings and recommendations to media and management teams.
Execute A/B tests covering creatives, audiences, and bids to validate hypotheses and improve campaign performance.
Proactively collaborate with the Web Analytics team to ensure data integrity and correct attribution of results.
Propose and implement continuous optimizations for digital media campaigns, consistently seeking improved efficiency and achievement of objectives.

Requirements

What you’ll need

Proven experience managing online media, with work on channels such as Google and Meta, in both advertiser and agency environments.
Proficiency in report creation, with the ability to turn data into strategic insights.
Advanced Excel skills, including the use of functions and tools for data analysis and manipulation.
Analytical, data-driven mindset with a strong results orientation and data-based decision-making.
Strong team collaboration skills, effective communication, and the ability to work in a fast-paced environment.
Bachelor's degree in Marketing, Advertising, Communications, or related fields.
Certifications in Google Ads, Meta Ads, or other digital media platforms (preferred).

Benefits

Comp & perks

Meal and/or Food Allowance
Transportation Allowance
Health Insurance
Dental Insurance
Life Insurance
Private Pension Plan
Profit-sharing Program (PPR)
Pharmacy Assistance
Childcare Assistance
Flexible Working Hours
V.tal Benefits Club
Extended Maternity Leave (6 months)
Extended Paternity Leave (20 days)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

KPI monitoringA/B testingdata analysisreport creationExcel

Soft Skills

analytical mindsetdata-driven decision makingteam collaborationeffective communicationresults orientation

Certifications

Google Ads certificationMeta Ads certification